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Overview

In a world shaped by volatility, uncertainty, complexity, and ambiguity, traditional strategy tools are no longer sufficient. This course introduces executives to the Value Lab framework, a rigorous approach to decision-making based on formulating and testing theories of value.
Participants will learn to guide search, experimentation, and investment with greater clarity, challenge industry orthodoxies, and identify hidden opportunities for value creation. Through application, peer exchange, and facilitated exercises, they will leave with a tailored and testable strategic lens for their business context.

Program Objectives

  • Understand and apply the concept of “theories of value” in strategic decision-making.
  • Learn to identify contrarian beliefs and turn them into actionable strategic hypotheses that can inform innovation and competitive positioning.
  • Develop the ability to frame and break down complex strategic problems into manageable components for clearer analysis and decision-making.
  • Design strategic experiments that reduce uncertainty, test assumptions, and uncover hidden opportunities for value creation.
  • Explore how AI can support theory-driven strategy development through stronger analysis, experimentation, and insight generation.

Who should attend

  • Senior executives and general managers shaping long-term strategy.
  • Experienced managers stepping into broader leadership and growth-focused roles.
  • Functional leaders seeking a structured approach to new value creation.

⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:

MBA students/Alumni who register for this course will be placed on a waiting list.

Enrollment is not guaranteed, and conditions may apply.

Final confirmation will be communicated in due time.

⚠️ No-Show Policy (All Attendees, including LSB MBA Students/Alumni)

To ensure fair use of limited seats and respect for program organization, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance.

Summary:

  • Attendance: Free of charge (no No-Show fee of €50 will be applied)
  • Cancellation (at least 3 business days before the start): Free of charge
  • Late cancellation (less than 3 business days) or no-show: €50 fee, charged within 5 business days after the program

Note: No payment is required in advance. The fee is only charged in case of late cancellation or non-attendance.

By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.

Faculty

Dr George Chondrakis is Associate Professor of Strategy and General Management at ESADE Business School and Director of the ESADE Entrepreneurship Institute. He holds a PhD in Management from the University of Oxford. His research focuses on technology strategy, mergers and acquisitions, supplier relationships, and intellectual property. He teaches strategic management, contributes to executive education, and advises start-ups on strategy.

How to finance your training 

  • Financial support from the State 

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.

For more information, please follow this link https://bit.ly/3hacjIg

  • Tax Deductibility for an individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.

For more information, please follow this link https://bit.ly/3vcoLz5

Certificate

Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.

Practical information

The course takes place from 9:00 a.m. until 5:00 p.m.

This course will be held at our NEW campus in Gasperich/Cloche d’Or. 
By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)
By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.

Contact

Marina Chavez

Customer Experience Manager

E: marina.chavez@luxsb.lu