Neuromarketing in Action: Transforming Consumer Insights into Impact
24 September
| €850Overview
Understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience, psychology, and marketing to uncover deep insights into how consumers think, feel, and make decisions.
This course introduces to neuromarketing concepts, tools, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences, improve campaign effectiveness, and drive business outcomes.
Program Objectives
- Understand the fundamental principles of neuromarketing
- Evaluate the relevance of neuromarketing to modern strategies.
- Explore key tools and technologies used in neuromarketing, such as eye tracking, EEG, and biometric sensors.
- Gain practical insights into how neuromarketing is applied in advertising, product design, pricing, and customer experience optimisation.
Who should attend
- Marketing, brand, and product professionals using consumer insights to improve results.
- High-performance individual contributors and managers interested in neuromarketing and competitive advantage.
⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.
⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.
⚠️ No-Show Policy (All Attendees, including LSB MBA Students/Alumni)
To ensure fair use of limited seats and respect for program organization, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance (less than 3 business days before the course).
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.
Faculty
Teodóra Szabó-Douat is an Associate Professor at the Luxembourg School of Business and Academic Director of the Master in Management. She holds a Ph.D. in Business from Baruch College, CUNY.
Her research has been published in leading international journals and focuses on consumer behavior, well-being, sustainability, technology and AI, branding, and cross-cultural research.
How to finance your training
Financial support from the State
Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg
Tax Deductibility for individual
Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Practical information
The course takes place from 9:00 a.m. until 5:00 p.m.
Contact
Marina Chavez
Customer Experience Manager
E: marina.chavez@luxsb.lu
