Neuromarketing in Action: Transforming Consumer Insights into Impact

8 May

| EUR850

Overview

In today’s competitive landscape, understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience, psychology, and marketing to uncover deep insights into how consumers think, feel, and make decisions. This one-day executive education course provides an introduction to neuromarketing concepts, tools, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences, improve campaign effectiveness, and drive business outcomes.

Program Objectives

– Understand the fundamental principles of neuromarketing and its relevance to modern marketing strategies.
– Explore key tools and technologies used in neuromarketing, such as eye tracking, EEG, and biometric sensors.
– Learn to analyze and interpret neuromarketing data to make informed marketing decisions.
– Gain practical insights into how neuromarketing is applied in advertising, product design, pricing, and customer experience optimization.

Who should attend

This course is designed for professionals who aim to integrate innovative and scientific approaches into their marketing strategies, including:
– Marketing Executives and Managers seeking to enhance the effectiveness of their campaigns.
– Brand Strategists focused on building deeper consumer connections.
– Product Developers looking to optimize design and usability through consumer insights.
– Business Leaders and Entrepreneurs who want to leverage neuromarketing to gain a competitive edge.

– Academics and Researchers exploring the intersection of neuroscience and marketing.

!!No prior experience in neuroscience or marketing research is required – just curiosity and a desire to innovate!!

Faculty

Teodóra Szabó-Douat is an Associate Professor at the Luxembourg School of Business, and the Academic Director of the Master in Management Program. She received her Ph.D. in Business from Baruch College at The City University of New York. She holds an MSc in Economics from the Corvinus University of Budapest, an MPhil from The Graduate Center, CUNY, and an MBA from the Zicklin School of Business, Baruch College, CUNY. Teodóra has papers published in high-quality international journals, such as the Journal of the Association for Consumer Research, Marketing Theory, and the Journal of Service Theory and Practice. Her main research interests are consumer behavior, consumer well-being, sustainability, technology and AI, branding, and cross-cultural research.

How to finance your training

Financial support from the State 

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.

For more information, please follow this link https://bit.ly/3hacjIg

Tax Deductibility for individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.

For more information, please follow this link https://bit.ly/3vcoLz5

Certificate

Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.

Practical information

This course will be held at our NEW campus in Gasperich/Cloche d’Or. 
By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)

By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.

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