Calendar of Events
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1 event,
Strategic Generative AI for Business Leaders
Overview This intensive 3-day program moves beyond foundational GenAI tools to equip leaders with the strategic foresight needed to harness this transformative technology. Participants will explore how GenAI impacts business models and competitive strategy, gain hands-on prompting experience for strategic tasks, develop integration roadmaps, and critically assess ethical, regulatory, and organisational challenges. The course blends strategic frameworks, practical application, and deep governance discussions to prepare leaders for responsible GenAI adoption. Program Objectives Understand core GenAI concepts and their strategic industry implications. Master advanced prompt engineering for market analysis, scenario planning, and competitive intelligence. Apply GenAI tools hands-on for specific business tasks: […]
1 event,
Engaging Customers in the Digital Era
Overview Today’s business environment is changing at an unprecedented pace. Rapid advances in technology, particularly in artificial intelligence (AI), increased use of data, and constant consumer connectivity are reshaping markets, customer behaviour, and expectations. As a result, many established marketing models are no longer sufficient. Is your organisation truly equipped to understand these shifts and stay ahead of them? Are current go-to-market approaches aligned with the speed and complexity of today’s consumer decision-making? This course examines how marketing must evolve in response to these changes. Moving beyond the tactical use of digital channels, it focuses on deeper shifts in consumer behaviour […]
