Calendar of Events
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1 event,
Neuromarketing in Action: Transforming Consumer Insights into Impact
Overview In today’s competitive landscape, understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience, psychology, and marketing to uncover deep insights into how consumers think, feel, and make decisions. This one-day executive education course provides an introduction to neuromarketing concepts, tools, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences, improve campaign effectiveness, and drive business outcomes. Program Objectives - Understand the fundamental principles of neuromarketing and its relevance to modern marketing strategies. - Explore key tools and technologies used in neuromarketing, such as eye tracking, EEG, and biometric sensors. - Learn to […]
1 event,
Strategic Generative AI for Business Leaders
Overview This intensive 3-day program moves beyond foundational GenAI tools to equip leaders with the strategic foresight needed to harness this transformative technology. Participants will explore how GenAI impacts business models and competitive strategy, gain hands-on prompting experience for strategic tasks, develop integration roadmaps, and critically assess ethical, regulatory, and organisational challenges. The course blends strategic frameworks, practical application, and deep governance discussions to prepare leaders for responsible GenAI adoption. Program Objectives Understand core GenAI concepts and their strategic industry implications. Master advanced prompt engineering for market analysis, scenario planning, and competitive intelligence. Apply GenAI tools hands-on for specific business tasks: […]
