Mastering Your Leadership
- Events
- Mastering Your Leadership
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Client-Centric Sales Techniques
Client-Centric Sales Techniques
Overview This course introduces the building blocks of customer centricity and what they mean for sales professionals. Participants will explore customer portfolio analysis to support sales resource allocation, as well as stakeholder mapping, customer pain points along the buying journey, and the development of tailored value propositions. The second part focuses on pre-call planning, asking the right questions to gather valuable customer insight, and concludes with negotiation tactics and closing deals. Program Objectives Understand strategic selling and learn how to map customer stakeholders to identify key decision-makers, influencers, and priorities across the buying process. Learn how to develop customer-centric value propositions […]
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Finance for Non-Finance Professionals
Finance for Non-Finance Professionals
Overview You may work in IT, Marketing, Sales, or another function and have spent years building expertise before stepping into management. Yet when financial results are discussed at senior level, many new decision-makers realise they lack formal training in finance. As financial decisions affect every part of a business, this 3-day programme equips non-finance professionals with the essentials to build budgets, manage costs, and use financial information with confidence. Program Objectives Understand the structure and purpose of key financial statements, including the income statement and balance sheet. Learn how to interpret financial information and identify potential issues affecting organisational performance. Develop […]
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