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Overview

In an environment defined by volatility, uncertainty, complexity, and ambiguity, traditional strategic tools are no longer enough. This course equips executives with a rigorous, scientific approach to decision-making by introducing the Value Lab framework. Participants will learn to formulate and test their own theories of value – structured hypotheses that guide search, experimentation, and investment. Inspired by advances in strategy research, this method helps leaders see beyond industry orthodoxies, navigate ambiguity with clarity, and uncover hidden opportunities for value creation. Through a combination of concept application, peer exchange, and facilitated exercises, participants will emerge with a tailored and testable strategic lens for their business context.

Program Objectives

By the end of the course, students will be able to:

  • Understand and apply the concept of “theories of value” in strategic decision-making.
  • Learn to identify contrarian beliefs and turn them into actionable strategic hypotheses.
  • Frame and deconstruct complex problems into solvable components.
  • Design strategic experiments that reduce uncertainty and reveal hidden value.
  • Explore how AI can support theory-driven strategy development and experimentation

Who should attend

  • Senior executives and general managers who lead business units or drive corporate strategy.
  • Innovation and strategy officers looking to develop scientific, theory-driven approaches to discovering and capturing new value.
  • Entrepreneurs and founders aiming to validate and refine their business model or pivot with confidence.
  • Middle managers responsible for business development, product strategy, or growth initiatives, who need to navigate ambiguity and propose high-impact opportunities to senior leadership.
  • Functional leaders in marketing, operations, or technology who want to integrate structured strategic thinking into cross-functional initiatives.

Faculty

Dr. George Chondrakis is an associate professor at the Department of Strategy and General Management at ESADE Business School. He is also the director of the ESADE Entrepreneurship Institute (EEI). He holds a PhD in Management from the University of Oxford and his research interests include technology strategy, supplier relationships, mergers and acquisitions and intellectual property rights. His work has been published in leading scientific journals, such as Organization Science, Strategic Management Journal, Strategy Science, and Research Policy. He teaches strategic management in different programs at ESADE and has helped develop and deliver executive education programs. Outside academia, George engages in consulting by acting as strategic advisor for startups.

How to finance your training 

  •  Financial support from the State 

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.

For more information, please follow this link https://bit.ly/3hacjIg

  • Tax Deductibility for individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.

For more information, please follow this link https://bit.ly/3vcoLz5

Certificate

Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.

Practical information

The course takes place from 9:00 a.m. until 5:00 p.m.

This course will be held at our NEW campus in Gasperich/Cloche d’Or. 
By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)
By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.

Contact

Sacha Haddad

Customer Experience Manager

M: (+352) 691 733 303

E: sacha.haddad@luxsb.lu