Hands-On Generative AI in Action

17 September - 18 September

| €1450

Overview

Generative AI is rapidly reshaping the business landscape. This intensive, hands-on course moves beyond the hype, equipping managers and professionals with the practical skills to leverage GenAI effectively. Participants will dive deep into essential tools (like Poe, Perplexity, NotebookLM, n8n, Replit), master prompt engineering, and apply GenAI to real-world business challenges like content creation, data analysis, workflow automation, and strategic decision-making. The focus is on immediate applicability, enabling participants to return to their organizations ready to implement GenAI solutions responsibly and strategically.

Program Objectives

-Understand core GenAI concepts, key models (e.g., GPT, Claude, Qwen, Deepseek), and the current landscape of practical tools.
– Master prompt engineering techniques to communicate effectively with GenAI models and achieve desired outputs.
– Apply GenAI tools hands-on for specific business tasks: content generation (text, image, voice, video, avatar, virtual world), data analysis insights, and workflow automation ideas.
– Analyze GenAI’s transformative impact on marketing, operations, HR, and R&D.

Who should attend

This course is designed for professionals who aim to integrate innovative and scientific approaches into their marketing strategies, including:

Middle managers, team leaders, department heads, project managers, entrepreneurs, business analysts, consultants, and any professional seeking practical, hands-on skills to leverage Generative AI tools effectively in their daily work and contribute to strategic AI adoption within their organization.

 

Faculty

Dr. Shubin (Lance) Yu is an Associate Professor at HEC Paris. With prior faculty positions at BI Norwegian Business School and Peking University, his research focuses on how GenAI transforms business communication, consumer interaction, and strategic decision-making. Passionate about translating cutting-edge insights into real-world impact, Shubin designs and delivers high-impact executive courses on GenAI applications for leading business schools and corporations. He is also the founder of GAIforResearch.com, promoting responsible AI in research, and MimiTalk.app, a pioneering AI tool for automated interviews.

How to finance your training

Financial support from the State 

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.

For more information, please follow this link https://bit.ly/3hacjIg

Tax Deductibility for individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.

For more information, please follow this link https://bit.ly/3vcoLz5

Certificate

Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.

Practical information

The course takes place from 9:00 a.m. until 5:00 p.m.

This course will be held at our NEW campus in Gasperich/Cloche d’Or. 
By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)
By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.

Contact

Sacha Haddad

Customer Experience Manager

M: (+352) 691 733 303

E: sacha.haddad@luxsb.lu

 

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