Overview

Program Objectives

• Understand strategic selling and learn how to map customer stakeholders to identify key decision-makers, influencers, and priorities across the buying process.
• Learn how to develop customer-centric value propositions that address customer needs, pain points, and business goals in a clear and relevant way.
• Strengthen questioning techniques to uncover meaningful stakeholder insights, reveal deeper needs, and improve the quality of sales conversations.
• Build the ability to communicate and capture value effectively by presenting solutions persuasively and supporting stronger commercial outcomes.

Who should attend

• Sales managers and team leaders aiming to strengthen sales performance and process management.
• Marketing professionals supporting sales teams with effective training and content.

⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:

MBA students/Alumni who register for this course will be placed on a waiting list.

Enrollment is not guaranteed, and conditions may apply.

Final confirmation will be communicated in due time.

No-Show Policy for LSB MBA Students/Alumni
Registration for this program is free of charge for LSB MBA Students/Alumni. However, in order to ensure responsible use of limited seats and respect for the commitment involved in program delivery, a no-show fee of EUR 50 will apply to participants who fail to attend the program without having notified the Executive Education team in advance.
To summarize:
Attendance: No charge will be applied.
Cancellation with prior notice: No charge will be applied, provided the Executive Education team is informed at least 3 business days before the program start date.
No-show (failure to attend without prior notice): A fee of EUR 50 will be charged to the credit card provided at the time of registration within 5 business days following the program date.
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.

Faculty

How to finance your training 

• Financial support from the State 

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.

For more information, please follow this link https://bit.ly/3hacjIg

• Tax Deductibility for an individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.

For more information, please follow this link https://bit.ly/3vcoLz5

Certificate

Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.

Practical information

The course takes place from 9:00 a.m. until 5:00 p.m.