Overview

New technologies are dramatically changing the business landscape and challenging management to redefine strategies for business growth. This class focuses on exploring the impact of leading technologies such as AI, Blockchain, AR, VR and Social Networks, among others in the business strategy. We will connect this change to strategies models in the areas of business model transformation, technology adoption, customer engagement and change management.

The class is organized around four workshops where we will work with a transformative technology, a business framework and a real company case. As an example, in one of the four workshops, the Business model transformation workshop, we will use the exponential organizations framework to explore the impact of technologies such as blockchain in the business model of a company like Nike.

Program Objectives

• Be familiar with key challenges that today’s business leaders face.
• Understand the impact on business strategy of leading technologies such as AI blockchain, Virtual reality, social networks, among others.
• Be able to define a vision and business strategy in this new disruptive environment

Who should attend

This course is designed for C level and functional managers seeking to adapt their strategies to the digital era. By the end of the course, participants will have a comprehensive understanding of the impact of leading technologies into the business growth .

Faculty

Pau Virgili, professor of Marketing at Esade, is an expert in new technologies, management, and marketing. He has considerable management experience in international companies, as well as an entrepreneur and consultant. Previously, he was the General Manager of Marketing Europe at HP FMCG and Marketing Manager Europe at Plantronics. Pau Virgili has an MBA (University of Chicago) and is a co-author of the book ”The reconciliation with the customer’. Pau has created technology companies in the areas of mobile-business and online marketing and has carried out consultancy projects in consumer relations management for HP, Nike, Coca Cola, and others. He has lived and worked in Spain, USA, Germany, France, UK, Thailand, Laos and Vietnam

How to finance your training

• Financial support from the State 

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.

For more information, please follow this link https://bit.ly/3hacjIg

• Tax Deductibility for individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.

For more information, please follow this link https://bit.ly/3vcoLz5

Certificate

Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.

Practical Information

Contact

Philippe Gales

Executive Education Program Manager

M: (+352) 621 770 135

E: philippe.gales@luxsb.lu

Luxembourg School of Business

46 Côte d’Eich,

1450 Luxembourg

www.luxsb.lu