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DTSTART;VALUE=DATE:20260929
DTEND;VALUE=DATE:20261002
DTSTAMP:20260429T143141
CREATED:20260415T133341Z
LAST-MODIFIED:20260424T140753Z
UID:10000105-1790640000-1790899199@luxsb.lu
SUMMARY:Strategic Generative AI for Business Leaders
DESCRIPTION:Overview\nThis intensive 3-day programme goes beyond foundational GenAI tools to help leaders understand the strategic implications of this transformative technology. \nParticipants will explore its impact on business models and competitive strategy\, gain hands-on prompting experience for strategic tasks\, develop integration roadmaps\, and assess ethical\, regulatory\, and organisational challenges. \nThe course combines strategic frameworks\, practical application\, and governance discussions to support responsible GenAI adoption. \nProgram Objectives\n\nUnderstand core GenAI concepts and their strategic industry implications.\nMaster advanced prompt engineering for market analysis\, scenario planning\, and competitive intelligence.\nApply GenAI tools hands-on for specific business tasks: content generation (text\, image\, voice\, video\, avatar\, virtual world)\, data analysis insights\, and workflow automation ideas.\nAnalyze GenAI’s transformative impact on marketing\, operations\, HR\, and R&D.\nDevelop frameworks to assess GenAI opportunities and build strategic business cases.\nCritically assess ethical considerations\, societal impacts\, and global regulatory landscapes (EU AI Act\, US AI Risk Framework).\n\nWho should attend\n\nSenior executives shaping culture and preparing their organisations for future success.\nManagers\, founders\, and business leaders seeking to integrate GenAI strategically.\n\n\n⚠️ Important for International Participants\nThis course is delivered in person in Luxembourg.\nParticipants who need a visa or travel authorisation are fully responsible for obtaining it before registering.\nLSB does not provide visa invitation letters or any supporting documents for short-course participants.\nLSB is not liable for visa refusals\, delays\, or inability to travel. \n \n⚠️ Important Notice for LSB MBA Students/Alumni: \nMBA students/Alumni who register for this course will be placed on a waiting list. \nEnrollment is not guaranteed\, and conditions may apply. \nFinal confirmation will be communicated in due time. \n \n\n⚠️ No-Show Policy (All Attendees\, including LSB MBA Students/Alumni)\nTo ensure fair use of limited seats and respect for program organization\, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance. \nSummary: \n\nAttendance: Free of charge (no No-Show fee of €50 will be applied)\nCancellation (at least 3 business days before the start): Free of charge\nLate cancellation (less than 3 business days) or no-show: €50 fee\, charged within 5 business days after the program\n\nNote: No payment is required in advance. The fee is only charged in case of late cancellation or non-attendance. \nBy completing the registration process\, participants acknowledge and agree to the terms of this no-show policy. \n\nFaculty\nPau Virgili is a professor\, entrepreneur\, and consultant\, with a passion for how technology is transforming marketing strategy and consumer behaviour. He brings to class a variety of experiences from his work with HP\, Coca-Cola\, Apple\, Nike\, several successful startups\, and a solid conceptual framework. Pau was General Manager of Marketing for HP Consumer Products Europe\, Middle East\, and Africa\, where he and his team built the first cross-product line HP retail go-to-market\, from Brand strategy to retail execution.\nAs an entrepreneur\, Pau has launched several successful companies in the areas of Mobile Business\, Marketing on-line\, and advertising: Summa Branding\, Loopy Messenger\, Viko\, Mubiquo\, among others.\nHe contributes as an independent consultant\, thinker\, and facilitator to companies such as Coca-Cola\, HP\, Nike\, Total\, Nestlé\, to better engage with their customers.\nHe is currently a Professor at ESADE Business School\, Rotterdam School of management and Luxembourg School of Business\, teaching “New Marketing Strategies for the digital age” at the MBA and EMBA degrees. Pau holds an MBA from the University of Chicago\, and he is the co-author of the book “La reconciliación con el consumidor”. Pau has lived and worked in more than 20 countries.\n\nRegister Here!\nHow to finance your training\n\nFinancial support from the State \n\nLuxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result\, your company can benefit from financial aid from the Luxembourgish state for the training of its employees. \nFor more information\, please follow this link https://bit.ly/3hacjIg \n\nTax Deductibility for individuals\n\nAny taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income. \nFor more information\, please follow this link https://bit.ly/3vcoLz5 \nCertificate\nUpon completion of the course\, you will receive a certificate to add to your CV and LinkedIn profile. \nContact\nMarina Chavez \nCustomer Experience Manager \nE: marina.chavez@luxsb.lu \nRegister Here!
URL:https://luxsb.lu/openprograms/strategic-generative-ai-for-business-leaders/
LOCATION:LSB Campus\, 46 Cote d'Eich\, Luxembourg\, 1450\, Luxembourg
CATEGORIES:Lead Without Limits,Open Programs
ATTACH;FMTTYPE=image/jpeg:https://luxsb.lu/wp-content/uploads/2025/10/Studion_19-scaled.jpg
ORGANIZER;CN="LSB Executive Education":MAILTO:info.exed@luxsb.lu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261111
DTEND;VALUE=DATE:20261113
DTSTAMP:20260429T143141
CREATED:20260424T123909Z
LAST-MODIFIED:20260424T141642Z
UID:10000107-1794355200-1794527999@luxsb.lu
SUMMARY:Designing Change That Actually Works
DESCRIPTION:Overview\nThis programme introduces an evidence-based approach to understanding and influencing behaviour in organisational change. \nParticipants examine why well-designed strategies around AI adoption\, compliance\, sustainability\, or productivity often fail in practice. The focus moves beyond motivation to the organisational conditions that shape action\, including processes\, tools\, incentives\, norms\, and timing. \nThrough applied case work\, participants learn to identify behavioural barriers and design practical solutions that make change easier and more likely to last. \nProgram Objectives\n\nDistinguish clearly between strategic goals\, desired outcomes\, and the specific behaviors required to achieve them.\nAnalyse organizational contexts to identify systemic barriers and enablers of behavior change.\nApply a structured behavioral design approach to common change challenges (e.g. AI adoption\, compliance\, sustainability\, productivity).\nDesign and evaluate interventions that focus on changing decision environments\, not just attitudes or intentions.\n\nWho should attend\n\nSenior executives shaping culture and driving organisational change in practice.\nExperienced managers stepping up to lead teams\, managers\, and transformation.\n\n⚠️ Important for International Participants\nThis course is delivered in person in Luxembourg.\nParticipants who need a visa or travel authorisation are fully responsible for obtaining it before registering.\nLSB does not provide visa invitation letters or any supporting documents for short-course participants.\nLSB is not liable for visa refusals\, delays\, or inability to travel. \n \n⚠️ Important Notice for LSB MBA Students/Alumni: \nMBA students/Alumni who register for this course will be placed on a waiting list. \nEnrollment is not guaranteed\, and conditions may apply. \nFinal confirmation will be communicated in due time. \n \n\n⚠️ No-Show Policy (All Attendees\, including LSB MBA Students/Alumni)\nTo ensure fair use of limited seats and respect for program organization\, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance. \nSummary: \n\nAttendance: Free of charge (no No-Show fee of €50 will be applied)\nCancellation (at least 3 business days before the start): Free of charge\nLate cancellation (less than 3 business days) or no-show: €50 fee\, charged within 5 business days after the program\n\nNote: No payment is required in advance. The fee is only charged in case of late cancellation or non-attendance. \nBy completing the registration process\, participants acknowledge and agree to the terms of this no-show policy. \n\nFaculty\nDr Andrijana Mušura Gabor is a psychologist and behavioural scientist specialising in decision-making and behaviour change. She is Senior Lecturer at the Zagreb School of Economics and Management and Senior Behavioural Scientist at Nudgd. Her work applies behavioural science to sustainable change across mobility\, energy\, and health. She has consulted\, and worked with UNICEF\, Save the Children\, and UNHCR.\n\nRegister Here!\nHow to finance your training\n\nFinancial support from the State \n\nLuxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result\, your company can benefit from financial aid from the Luxembourgish state for the training of its employees. \nFor more information\, please follow this link https://bit.ly/3hacjIg \n\nTax Deductibility for individuals\n\nAny taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income. \nFor more information\, please follow this link https://bit.ly/3vcoLz5 \nCertificate\nUpon completion of the course\, you will receive a certificate to add to your CV and LinkedIn profile. \nContact\nMarina Chavez \nCustomer Experience Manager \nE: marina.chavez@luxsb.lu \nRegister Here!
URL:https://luxsb.lu/openprograms/international-management-3/
LOCATION:LSB Campus\, 46 Cote d'Eich\, Luxembourg\, 1450\, Luxembourg
CATEGORIES:Lead Without Limits,Open Programs,Scaling Your Leadership
ATTACH;FMTTYPE=image/png:https://luxsb.lu/wp-content/uploads/2026/01/Untitled-design-4.png
ORGANIZER;CN="LSB Executive Education":MAILTO:info.exed@luxsb.lu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261201
DTEND;VALUE=DATE:20261204
DTSTAMP:20260429T143141
CREATED:20260415T104648Z
LAST-MODIFIED:20260424T140123Z
UID:10000101-1796083200-1796342399@luxsb.lu
SUMMARY:Finance for Non-Finance Professionals
DESCRIPTION:Overview\nYou may work in IT\, Marketing\, Sales\, or another function and have spent years building expertise before stepping into management. \nYet when financial results are discussed at senior level\, many new decision-makers realise they lack formal training in finance. \nAs financial decisions affect every part of a business\, this 3-day programme equips non-finance professionals with the essentials to build budgets\, manage costs\, and use financial information with confidence. \nProgram Objectives\n\nUnderstand the structure and purpose of key financial statements\, including the income statement and balance sheet.\nLearn how to interpret financial information and identify potential issues affecting organisational performance.\nDevelop the ability to create and manage budgets that support effective planning and control.\nExplore practical approaches to forecasting\, controlling costs\, and improving resource allocation.\n\nWho should attend\n\nAny professional with budget responsibility.\nTeam leaders and professionals managing budgets or costs.\nNon-finance professionals seeking stronger business understanding.\n\n⚠️ Important for International Participants\nThis course is delivered in person in Luxembourg.\nParticipants who need a visa or travel authorisation are fully responsible for obtaining it before registering.\nLSB does not provide visa invitation letters or any supporting documents for short-course participants.\nLSB is not liable for visa refusals\, delays\, or inability to travel. \n \n⚠️ Important Notice for LSB MBA Students/Alumni: \nMBA students/Alumni who register for this course will be placed on a waiting list. \nEnrollment is not guaranteed\, and conditions may apply. \nFinal confirmation will be communicated in due time. \n \n\n⚠️ No-Show Policy (All Attendees\, including LSB MBA Students/Alumni)\nTo ensure fair use of limited seats and respect for program organization\, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance. \nSummary: \n\nAttendance: Free of charge (no No-Show fee of €50 will be applied)\nCancellation (at least 3 business days before the start): Free of charge\nLate cancellation (less than 3 business days) or no-show: €50 fee\, charged within 5 business days after the program\n\nNote: No payment is required in advance. The fee is only charged in case of late cancellation or non-attendance. \nBy completing the registration process\, participants acknowledge and agree to the terms of this no-show policy. \n\nFaculty\nPau Virgili is a professor\, entrepreneur\, and consultant\, with a passion for how technology is transforming marketing strategy and consumer behaviour. He brings to class a variety of experiences from his work with HP\, Coca-Cola\, Apple\, Nike\, several successful startups\, and a solid conceptual framework. Pau was General Manager of Marketing for HP Consumer Products Europe\, Middle East\, and Africa\, where he and his team built the first cross-product line HP retail go-to-market\, from Brand strategy to retail execution.\nAs an entrepreneur\, Pau has launched several successful companies in the areas of Mobile Business\, Marketing on-line\, and advertising: Summa Branding\, Loopy Messenger\, Viko\, Mubiquo\, among others.\nHe contributes as an independent consultant\, thinker\, and facilitator to companies such as Coca-Cola\, HP\, Nike\, Total\, Nestlé\, to better engage with their customers.\nHe is currently a Professor at ESADE Business School\, Rotterdam School of management and Luxembourg School of Business\, teaching “New Marketing Strategies for the digital age” at the MBA and EMBA degrees. Pau holds an MBA from the University of Chicago\, and he is the co-author of the book “La reconciliación con el consumidor”. Pau has lived and worked in more than 20 countries.\n\nRegister Here!\nHow to finance your training\n\nFinancial support from the State \n\nLuxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result\, your company can benefit from financial aid from the Luxembourgish state for the training of its employees. \nFor more information\, please follow this link https://bit.ly/3hacjIg \n\nTax Deductibility for individuals\n\nAny taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income. \nFor more information\, please follow this link https://bit.ly/3vcoLz5 \nCertificate\nUpon completion of the course\, you will receive a certificate to add to your CV and LinkedIn profile. \nContact\nMarina Chavez \nCustomer Experience Manager \nE: marina.chavez@luxsb.lu \nRegister Here!
URL:https://luxsb.lu/openprograms/finance-for-non-finance-professionals-4/
LOCATION:LSB Campus\, 46 Cote d'Eich\, Luxembourg\, 1450\, Luxembourg
CATEGORIES:Lead Without Limits,Mastering Your Leadership,Open Programs,Scaling Your Leadership
ATTACH;FMTTYPE=image/jpeg:https://luxsb.lu/wp-content/uploads/2024/12/XS29502-scaled.jpg
ORGANIZER;CN="LSB Executive Education":MAILTO:info.exed@luxsb.lu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261209
DTEND;VALUE=DATE:20261211
DTSTAMP:20260429T143141
CREATED:20260415T105117Z
LAST-MODIFIED:20260424T140359Z
UID:10000102-1796774400-1796947199@luxsb.lu
SUMMARY:International Management
DESCRIPTION:Overview\nEffective cross-cultural and international management is essential in an increasingly interconnected world. \nThis course gives participants the tools\, frameworks\, and practical insight to navigate the challenges of international business. \nThrough cases\, simulations\, and reflection\, they will explore cross-cultural communication\, managing international teams\, and global leadership\, while developing a stronger global mindset and greater strategic agility. \nProgram Objectives\n\nAnalyze how cultural contexts shape managerial behavior.\nApply organisational behaviour concepts to manage complexity\, ambiguity\, and conflict more effectively in cross-border and multicultural environments.\nReflect on intercultural competencies and identify key areas for personal and professional growth.\nDevelop practical strategies for effective communication\, collaboration\, and leadership in multicultural teams.\nEvaluate international collaboration strategies through an organisational behaviour lens to improve alignment\, effectiveness\, and team performance.\n\nWho should attend\n\nManagers stepping up to lead across cultures and regions.\nHigh-performing professionals building global leadership skills.\nExecutives leading international teams\, growth\, or partnerships.\n\n⚠️ Important for International Participants\nThis course is delivered in person in Luxembourg.\nParticipants who need a visa or travel authorisation are fully responsible for obtaining it before registering.\nLSB does not provide visa invitation letters or any supporting documents for short-course participants.\nLSB is not liable for visa refusals\, delays\, or inability to travel. \n \n⚠️ Important Notice for LSB MBA Students/Alumni: \nMBA students/Alumni who register for this course will be placed on a waiting list. \nEnrollment is not guaranteed\, and conditions may apply. \nFinal confirmation will be communicated in due time. \n \n\n⚠️ No-Show Policy (All Attendees\, including LSB MBA Students/Alumni)\nTo ensure fair use of limited seats and respect for program organization\, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance. \nSummary: \n\nAttendance: Free of charge (no No-Show fee of €50 will be applied)\nCancellation (at least 3 business days before the start): Free of charge\nLate cancellation (less than 3 business days) or no-show: €50 fee\, charged within 5 business days after the program\n\nNote: No payment is required in advance. The fee is only charged in case of late cancellation or non-attendance. \nBy completing the registration process\, participants acknowledge and agree to the terms of this no-show policy. \n\nFaculty\nPau Virgili is a professor\, entrepreneur\, and consultant\, with a passion for how technology is transforming marketing strategy and consumer behaviour. He brings to class a variety of experiences from his work with HP\, Coca-Cola\, Apple\, Nike\, several successful startups\, and a solid conceptual framework. Pau was General Manager of Marketing for HP Consumer Products Europe\, Middle East\, and Africa\, where he and his team built the first cross-product line HP retail go-to-market\, from Brand strategy to retail execution.\nAs an entrepreneur\, Pau has launched several successful companies in the areas of Mobile Business\, Marketing on-line\, and advertising: Summa Branding\, Loopy Messenger\, Viko\, Mubiquo\, among others.\nHe contributes as an independent consultant\, thinker\, and facilitator to companies such as Coca-Cola\, HP\, Nike\, Total\, Nestlé\, to better engage with their customers.\nHe is currently a Professor at ESADE Business School\, Rotterdam School of management and Luxembourg School of Business\, teaching “New Marketing Strategies for the digital age” at the MBA and EMBA degrees. Pau holds an MBA from the University of Chicago\, and he is the co-author of the book “La reconciliación con el consumidor”. Pau has lived and worked in more than 20 countries.\n\nRegister Here!\nHow to finance your training\n\nFinancial support from the State \n\nLuxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result\, your company can benefit from financial aid from the Luxembourgish state for the training of its employees. \nFor more information\, please follow this link https://bit.ly/3hacjIg \n\nTax Deductibility for individuals\n\nAny taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income. \nFor more information\, please follow this link https://bit.ly/3vcoLz5 \nCertificate\nUpon completion of the course\, you will receive a certificate to add to your CV and LinkedIn profile. \nContact\nMarina Chavez \nCustomer Experience Manager \nE: marina.chavez@luxsb.lu \nRegister Here!
URL:https://luxsb.lu/openprograms/international-management-2/
LOCATION:LSB Campus\, 46 Cote d'Eich\, Luxembourg\, 1450\, Luxembourg
CATEGORIES:Mastering Your Leadership,Open Programs,Scaling Your Leadership
ATTACH;FMTTYPE=image/jpeg:https://luxsb.lu/wp-content/uploads/2025/10/Studion_19-scaled.jpg
ORGANIZER;CN="LSB Executive Education":MAILTO:info.exed@luxsb.lu
END:VEVENT
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