Teodóra Szabó-Douat is an Associate Professor of Marketing at the Luxembourg School of Business, and the Academic Director of the Master in Management Program. She received her Ph.D. in Business from Baruch College at The City University of New York. Prior to joining LSB, she worked as an Assistant Professor at the Information Management School of NOVA University in Lisbon, Portugal. She is conducting research in the areas of consumer behavior, consumer well-being, sustainability, technology and AI, neuromarketing, branding, and crosscultural studies.