Calendar of Events
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1 event,
Finance for Non-Finance Professionals
Overview You work in one of the following departments (IT, Marketing, Sales…) with a decade of work experience. You have finally climbed the ladder to become a manager - one of the decisionmakers. At your first meeting with the other directors and executives, the quarterly earnings report is being discussed, and despite your years of expertise you feel lost; you have no formal training in finance. It is a fact that financial decision making impacts every aspect of a business. Finance for Non-Finance Professionals is a 3-day program that will teach you how to create a budget, manage costs, and use […]
1 event,
Neuromarketing in Action: Transforming Consumer Insights into Impact
Overview In today’s competitive landscape, understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience, psychology, and marketing to uncover deep insights into how consumers think, feel, and make decisions. This one-day executive education course provides an introduction to neuromarketing concepts, tools, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences, improve campaign effectiveness, and drive business outcomes. Program Objectives - Understand the fundamental principles of neuromarketing and its relevance to modern marketing strategies. - Explore key tools and technologies used in neuromarketing, such as eye tracking, EEG, and biometric sensors. - Learn to […]
1 event,
Negotiation: Strategies and Techniques
Whether you are forging an agreement with suppliers, trying to seal the deal with potential customers, raising money from investors, managing conflict inside the firm, or even facing a dispute at home, professional (and personal!) success requires the ability to negotiate effectively.
1 event,
Negotiating with Difficult People
Overview Negotiation can be an important tool for rational problem-solving, where each side is encouraged to “separate the people from the problem.” But what if the people are the problem? Drawing on the techniques used by hostage negotiators, suicide and crises interveners and international peace-makers, this interactive course gives participants many opportunities to practice the behavioral and communication techniques necessary to deal with difficult people. Program Objectives Identify and understand different types of difficult personalities encountered in the workplace. Learn key strategic and tactical processes for negotiating with challenging individuals. Develop behavioral choices and communication techniques to separate rational problem-solving from […]