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Productivity for Industry 4.0
Productivity for Industry 4.0
Overview Each industrial revolution has brought initial improvements for customer, that are then followed by improvements for the workers. The automation from Industry 3.0 turned luxury goods into attainable purchases for most households, and for the workers, improved safety and working conditions. Yet, whilst the digital age of industry 4.0 has revolutionised our experience, the managerial and knowledge workers who are powering this revolution are suffering from reduced rates of job satisfaction and increased rates of burn-out. This course will arm managers and leaders with the ability to see the causes of frustration in the workplace, and prepare them with tools […]
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Neuromarketing in Action: Transforming Consumer Insights into Impact
Neuromarketing in Action: Transforming Consumer Insights into Impact
Overview In today’s competitive landscape, understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience, psychology, and marketing to uncover deep insights into how consumers think, feel, and make decisions. This one-day executive education course provides an introduction to neuromarketing concepts, tools, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences, improve campaign effectiveness, and drive business outcomes. Program Objectives - Understand the fundamental principles of neuromarketing and its relevance to modern marketing strategies. - Explore key tools and technologies used in neuromarketing, such as eye tracking, EEG, and biometric sensors. - Learn to […]
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Negotiation: Strategies and Techniques
Negotiation: Strategies and Techniques
Whether you are forging an agreement with suppliers, trying to seal the deal with potential customers, raising money from investors, managing conflict inside the firm, or even facing a dispute at home, professional (and personal!) success requires the ability to negotiate effectively.
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Digital Transformation Strategy
Digital Transformation Strategy
Overview The course will take a deeper look into how various organisations develop, leverage and thrive in the ecosystem by developing a roadmap for innovation management. The course will explore how various organisations develop a mini-ecosystem to extract shared consumer insights, create a digital platform, design its organisation hierarchy and operational framework and extend its reach through partnership. Program Objectives Gain a comprehensive understanding of how digital innovation is reshaping traditional business models and disrupting industries. Explore the latest trends, technologies, and emerging opportunities in the digital economy. Learn the fundamental levers and best practices for managing the transformation of innovative […]
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Women in Leadership
Women in Leadership
Overview In this course, you will learn how to level up your self-awareness and understand better your values, motives, leadership styles, and team roles. This program will help you challenge your assumptions, learn the power game, and work on effective leadership strategies by exploring perceptions, behaviors, and stereotypes. The face-to-face experience combines videos, case studies, simulation, psychometric analysis, self exploratory exercise, and working on your action plan. Highly practical, you can put what you have learned into action to empower yourself immediately after the course. By interacting with other high-performing women, you will explore best practices, share insights, compare experiences, and […]
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