Overview This course explores the impact of the digital era on customer behavior and marketing strategies. Participants will examine real-time customer relationships, changing competition, and distribution transformations. They will learn about data-driven marketing to understand consumer behavior. The course also focuses on authenticity, syncing organizational processes with consumer speed, innovative consumer journeys, engaging customer energy, and creating emotional product experiences. By course end, participants will gain insights to adapt marketing strategies, engage customers, and drive business growth in the digital era. Program Objectives The new customer behavior in the digital era. The real-time customer relationship and the speed of change in […]

Overview Leaders’ attempts to renew or change their organizations quite often fail to achieve their goals. Most companies undertaking the implementation of new business strategies, no matter how well designed or ingenious they are, learn early on that the main challenge to effective strategic change is execution. In this module, participants will identify ways to solve problemsrelated to managing change, including recognizing, anticipating, and effectively leading the change process. We will identify critical stages and activities in the change process  as well as different approaches for developing and communicating a vision for an organization and for motivating people to fulfill that […]