Overview This course explores the impact of the digital era on customer behavior and marketing strategies. Participants will examine real-time customer relationships, changing competition, and distribution transformations. They will learn about data-driven marketing to understand consumer behavior. The course also focuses on authenticity, syncing organizational processes with consumer speed, innovative consumer journeys, engaging customer energy, and creating emotional product experiences. By course end, participants will gain insights to adapt marketing strategies, engage customers, and drive business growth in the digital era. Program Objectives The new customer behavior in the digital era. The real-time customer relationship and the speed of change in […]

Overview Leaders’ attempts to renew or change their organizations quite often fail to achieve their goals. Most companies undertaking the implementation of new business strategies, no matter how well designed or ingenious they are, learn early on that the main challenge to effective strategic change is execution. In this module, participants will identify ways to solve problemsrelated to managing change, including recognizing, anticipating, and effectively leading the change process. We will identify critical stages and activities in the change process  as well as different approaches for developing and communicating a vision for an organization and for motivating people to fulfill that […]

Overview In this course, you will learn how to level up your self-awareness and understand better your values, motives, leadership styles, and team roles. This program will help you challenge your assumptions, learn the power game, and work on effective leadership strategies by exploring perceptions, behaviors, and stereotypes. The face-to-face experience combines videos, case studies, simulation, psychometric analysis, self-exploratory exercise, and working on your action plan. Highly practical, you can put what you have learned into action to empower yourself immediately after the course. By interacting with other high-performing women, you will explore best practices, share insights, compare experiences, and discuss […]

Overview This workshop focuses on improving work efficiency through process optimization and related concepts such as Lean Management, Design Thinking, Business Model Innovation and Agile Management. In case studies and exercises, the participants developed concepts for operational processes, changed perspectives, looked at products from the customer's point of view, and experienced the phases of a change project in fast motion. Program Objectives Understand how diversity and added value affect the process and efficiency. Identify LEAN projects and their alignment with strategic business goals. Contribute to kaizen events as a team member or leader. Be able to develop LEAN implementation skills within […]

Overview Are your innovation initiatives and projects fit for the next normal? How to become and stay “future-proof”, particularly in the times of accelerating change? Focusing on incremental product innovations and standard R&D practices is not sufficient. This practical training will help you to turn crisis into opportunity by helping you reimagine the future and conceive new business models to add to the present ones. A carefully thought-through set of business models will help your company operate in the current circumstances, while at the same time preparing for the changing circumstances and future. Program Objectives Learn about product, service, solution, platform, […]

Overview This workshop is designed specifically for HR professionals to gain a comprehensive understanding of strategic management of employee well-being and the employee experience. This workshop will provide valuable insights into the latest research, practical strategies, and tools necessary to enhance well-being, engagement, and satisfaction within your organisation. This workshop offers a unique opportunity to explore concepts, engage in collaborative exercises, and develop actionable plans to drive positive change. Program Objectives Develop a comprehensive understanding of the key principles and best practices of effective team leadership. Enhance managerial skills such as delegation, providing constructive feedback, and motivating team members. Cultivate a […]