Overview In today’s competitive landscape, understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience, psychology, and marketing to uncover deep insights into how consumers think, feel, and make decisions. This one-day executive education course provides an introduction to neuromarketing concepts, tools, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences, improve campaign effectiveness, and drive business outcomes. Program Objectives - Understand the fundamental principles of neuromarketing and its relevance to modern marketing strategies. - Explore key tools and technologies used in neuromarketing, such as eye tracking, EEG, and biometric sensors. - Learn to […]