Overview New technologies are transforming the market fundamentals. Managers need to think beyond the on-line communication revolution and understand the profound consumer behaviour transformation.  Companies need to rapidly adapt to this new market through constant innovation and renovated strategies and tools.  In this class we will explore how to redefine the new marketing charter, strategies, and organization to succeed in the new digital era. We will explore the many of the current leading innovations with real market cases and dynamic reality focused approaches.  Program Objectives Understanding the new customer behavior in the digital era.  The real-time customer relationship and the speed […]