Bert Paesbrugghe

Bert Paesbrugghe, Ph.D., is an Associate Professor of Sales and Purchasing Strategy at IÉSEG School of Management in Paris and Ghent University. He earned his Ph.D. from Vlerick Business School, where his research on buyer–seller relationships won the American Marketing Association’s Best Dissertation Award in 2018. Bert has taught executive programs for organizations including Copenhagen Business School, HoGent, Intenz, Virbac, Isam, PwC, Dansk Industri, Enterprise Ireland, and AKAM, combining rigorous research with a strong focus on customer centricity.

He is the author of The Buyer’s Balance: What your customers want to share with you, which explores how buyers and sales teams can work together to create lasting value. He is also the founder of EvaluationsHub, which is a Supplier Performance Management (SPM) and a Customer Experience Management (CXM) tool