“Exploring Panic Buying as a Situational Response – The Role of Fear, Media Exposure, and Context-Specific Paranoia,” International Journal of Emerging Markets, Emerald.
LSB professors Dr. Mirna Koričan Lajtman and Dr. Goran Oblaković, together with their colleague Matej Nakić, mag. psych., from the Zagreb School of Economics and Management, have published a paper titled “Exploring Panic Buying as a Situational Response – The Role of Fear, Media Exposure, and Context-Specific Paranoia” in Emerald’s International Journal of Emerging Markets (5-year impact factor: 2.9).
IF = 2.7 (2023), 2.9 (5y)
The study examines panic buying during the COVID-19 pandemic through the lens of prospect theory, terror management theory, and social influence theories. It identifies fear of COVID-19, increased media exposure, and context-specific paranoia as key situational triggers for panic buying, differentiating it from compulsive buying. Using a cross-sectional study of 621 Croatian participants, the findings reveal that fear and media exposure significantly contribute to panic buying, while context-specific paranoia plays a lesser role. The study highlights panic buying as a situational, reactive behavior rather than a dispositional trait, offering insights into how media sensationalism amplifies irrational spending during crises.
Related Researches
Keywords: brand purpose, advertising, insight, sustainable development goals. Current project status: paper submitted The landscape of corporate brand...
Keywords : Economic Policy Uncertainty, Geopolitical Risk, Precious Metals markets, Bootstrap rolling window, Wavelet Current project status: paper su...
Mitigating climate change remains a great challenge of our time. As the challenge intensifies, the global energy sector plays a crucial role. The tran...