Luxembourg School of Business

Innovation for Growth in the Digital Era
2026-11-02 - 2026-11-03 | LSB Campus Technopolis, 12C, Impasse Drosbach - Entrée C2, Luxembourg, L-1882, Luxembourg
Overview
New technologies are dramatically changing the business landscape and challenging management to redefine strategies for business growth. This class focuses on exploring the impact of leading technologies such as AI, Blockchain, AR, VR and Social Networks, among others, in the business strategy. We will connect this change to strategy models in the areas of business model transformation, technology adoption, customer engagement and change management.

The class is organised around four workshops, where we will work with a transformative technology, a business framework, and a real company case. As an example, in one of the four workshops, the Business Model Transformation workshop, we will use the exponential organisations framework to explore the impact of technologies such as blockchain in the business model of a company like Nike.
Program Objectives

Be familiar with key challenges that today’s business leaders face.
Understand the impact on business strategy of leading technologies such as AI, blockchain, Virtual reality, social networks, among others.
Be able to define a vision and business strategy in this new, disruptive environment.

Who should attend
This course is designed for C-level and functional managers seeking to adapt their strategies to the digital era. By the end of the course, participants will have a comprehensive understanding of the impact of leading technologies on business growth.
⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.
No-Show Policy for LSB MBA Students/Alumni
Registration for this program is free of charge for LSB MBA Students/Alumni. However, in order to ensure responsible use of limited seats and respect for the commitment involved in program delivery, a no-show fee of EUR 50 will apply to participants who fail to attend the program without having notified the Executive Education team in advance.
To summarize:
Attendance: No charge will be applied.
Cancellation with prior notice: No charge will be applied, provided the Executive Education team is informed at least 3 business days before the program start date.
No-show (failure to attend without prior notice): A fee of EUR 50 will be charged to the credit card provided at the time of registration within 5 business days following the program date.
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.
Faculty
Pau Virgili is a professor, entrepreneur, and consultant, with a passion for how technology is transforming marketing strategy and consumer behaviour. He brings to class a variety of experiences from his work with HP, Coca-Cola, Apple, Nike, several successful startups, and a solid conceptual framework. Pau was General Manager of Marketing for HP Consumer Products Europe, Middle East, and Africa, where he and his team built the first cross-product line HP retail go-to-market, from Brand strategy to retail execution.
As an entrepreneur, Pau has launched several successful companies in the areas of Mobile Business, online Marketing, and advertising: Summa Branding, Loopy Messenger, Viko, Mubiquo, among others.
He contributes as an independent consultant, thinker, and facilitator to companies such as Coca-Cola, HP, Nike, Total, Nestlé, to better engage with their customers.
He is currently a Professor at ESADE Business School, Rotterdam School of Management and Luxembourg School of Business, teaching “New Marketing Strategies for the digital age” at the MBA and EMBA degrees. Pau holds an MBA from the University of Chicago, and he is the co-author of the book “La reconciliación con el consumidor”. Pau has lived and worked in more than 20 countries
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How to finance your training

Financial support from the State

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg

Tax Deductibility for an individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Practical information
The course takes place from 9:00 a.m. until 5:00 p.m.
This course will be held at our NEW campus in Gasperich/Cloche d’Or.
Location: Luxembourg School of Business, 12C, Impasse Drosbach – Entrée C2, L-1882 Luxembourg
By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)
By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.

Contact

Marina Chavez
Customer Experience Manager
E: marina.chavez@luxsb.lu

Register Here
