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SUMMARY:Innovation for Growth in the Digital Era
DESCRIPTION:Overview\nNew technologies are dramatically changing the business landscape and challenging management to redefine strategies for business growth. This class focuses on exploring the impact of leading technologies such as AI\, Blockchain\, AR\, VR and Social Networks\, among others\, in the business strategy. We will connect this change to strategy models in the areas of business model transformation\, technology adoption\, customer engagement and change management.\n\nThe class is organised around four workshops\, where we will work with a transformative technology\, a business framework\, and a real company case. As an example\, in one of the four workshops\, the Business Model Transformation workshop\, we will use the exponential organisations framework to explore the impact of technologies such as blockchain in the business model of a company like Nike.\nProgram Objectives\n\nBe familiar with key challenges that today’s business leaders face.\nUnderstand the impact on business strategy of leading technologies such as AI\, blockchain\, Virtual reality\, social networks\, among others.\nBe able to define a vision and business strategy in this new\, disruptive environment.\n\nWho should attend\nThis course is designed for C-level and functional managers seeking to adapt their strategies to the digital era. By the end of the course\, participants will have a comprehensive understanding of the impact of leading technologies on business growth. \n⚠️ Important for International Participants\nThis course is delivered in person in Luxembourg.\nParticipants who need a visa or travel authorisation are fully responsible for obtaining it before registering.\nLSB does not provide visa invitation letters or any supporting documents for short-course participants.\nLSB is not liable for visa refusals\, delays\, or inability to travel. \n \n⚠️ Important Notice for LSB MBA Students/Alumni: \nMBA students/Alumni who register for this course will be placed on a waiting list. \nEnrollment is not guaranteed\, and conditions may apply. \nFinal confirmation will be communicated in due time. \nNo-Show Policy for LSB MBA Students/Alumni\nRegistration for this program is free of charge for LSB MBA Students/Alumni. However\, in order to ensure responsible use of limited seats and respect for the commitment involved in program delivery\, a no-show fee of EUR 50 will apply to participants who fail to attend the program without having notified the Executive Education team in advance.\nTo summarize:\nAttendance: No charge will be applied.\nCancellation with prior notice: No charge will be applied\, provided the Executive Education team is informed at least 3 business days before the program start date.\nNo-show (failure to attend without prior notice): A fee of EUR 50 will be charged to the credit card provided at the time of registration within 5 business days following the program date.\nBy completing the registration process\, participants acknowledge and agree to the terms of this no-show policy. \nFaculty\nPau Virgili is a professor\, entrepreneur\, and consultant\, with a passion for how technology is transforming marketing strategy and consumer behaviour. He brings to class a variety of experiences from his work with HP\, Coca-Cola\, Apple\, Nike\, several successful startups\, and a solid conceptual framework. Pau was General Manager of Marketing for HP Consumer Products Europe\, Middle East\, and Africa\, where he and his team built the first cross-product line HP retail go-to-market\, from Brand strategy to retail execution.\nAs an entrepreneur\, Pau has launched several successful companies in the areas of Mobile Business\, online Marketing\, and advertising: Summa Branding\, Loopy Messenger\, Viko\, Mubiquo\, among others.\nHe contributes as an independent consultant\, thinker\, and facilitator to companies such as Coca-Cola\, HP\, Nike\, Total\, Nestlé\, to better engage with their customers.\nHe is currently a Professor at ESADE Business School\, Rotterdam School of Management and Luxembourg School of Business\, teaching “New Marketing Strategies for the digital age” at the MBA and EMBA degrees. Pau holds an MBA from the University of Chicago\, and he is the co-author of the book “La reconciliación con el consumidor”. Pau has lived and worked in more than 20 countries\nRegister Here\nHow to finance your training \n\nFinancial support from the State \n\nLuxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result\, your company can benefit from financial aid from the Luxembourgish state for the training of its employees. \nFor more information\, please follow this link https://bit.ly/3hacjIg \n\nTax Deductibility for an individual\n\nAny taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income. \nFor more information\, please follow this link https://bit.ly/3vcoLz5 \nCertificate\nUpon completion of the course\, you will receive a certificate to add to your CV and LinkedIn profile. \nPractical information\nThe course takes place from 9:00 a.m. until 5:00 p.m. \nThis course will be held at our NEW campus in Gasperich/Cloche d’Or. \nLocation: Luxembourg School of Business\, 12C\, Impasse Drosbach – Entrée C2\, L-1882 Luxembourg \nBy Car: Free parking is available at Park&Ride Stade de Luxembourg\, 420\, route d’Esch (8 minutes walk to LSB)\nBy Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.\n\n\nContact\n\n\nMarina Chavez \nCustomer Experience Manager \nE: marina.chavez@luxsb.lu \n\nRegister Here
URL:https://luxsb.lu/openprograms/innovation-for-growth-in-the-digital-era-2/
LOCATION:LSB Campus Technopolis\, 12C\, Impasse Drosbach - Entrée C2\, Luxembourg\, L-1882\, Luxembourg
CATEGORIES:Lead Without Limits
ATTACH;FMTTYPE=image/jpeg:https://luxsb.lu/wp-content/uploads/2024/02/STUD7627-2-scaled.jpg
ORGANIZER;CN="LSB Executive Education":MAILTO:info.exed@luxsb.lu
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