Luxembourg School of Business

Designing Change That Actually Works
2026-11-11 - 2026-11-12 | LSB Campus, 46 Cote d'Eich, Luxembourg, 1450, Luxembourg
Overview
This programme introduces an evidence-based approach to understanding and influencing behaviour in organisational change.
Participants examine why well-designed strategies around AI adoption, compliance, sustainability, or productivity often fail in practice. The focus moves beyond motivation to the organisational conditions that shape action, including processes, tools, incentives, norms, and timing.
Through applied case work, participants learn to identify behavioural barriers and design practical solutions that make change easier and more likely to last.
Program Objectives

Distinguish clearly between strategic goals, desired outcomes, and the specific behaviors required to achieve them.
Analyse organizational contexts to identify systemic barriers and enablers of behavior change.
Apply a structured behavioral design approach to common change challenges (e.g. AI adoption, compliance, sustainability, productivity).
Design and evaluate interventions that focus on changing decision environments, not just attitudes or intentions.

Who should attend

Senior executives shaping culture and driving organisational change in practice.
Experienced managers stepping up to lead teams, managers, and transformation.

⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.

⚠️ No-Show Policy (All Attendees, including LSB MBA Students/Alumni)
To ensure fair use of limited seats and respect for program organization, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance (less than 3 business days before the course).
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.

Faculty
Dr Andrijana Mušura Gabor is a psychologist and behavioural scientist specialising in decision-making and behaviour change. She is Senior Lecturer at the Zagreb School of Economics and Management and Senior Behavioural Scientist at Nudgd. Her work applies behavioural science to sustainable change across mobility, energy, and health. She has consulted, and worked with UNICEF, Save the Children, and UNHCR.

Register Here!
How to finance your training

Financial support from the State

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg

Tax Deductibility for individuals

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Contact
Marina Chavez
Customer Experience Manager
E: marina.chavez@luxsb.lu
Register Here!

Client-Centric Sales Techniques
2026-10-28 - 2026-10-29 | LSB Campus Technopolis, 12C, Impasse Drosbach - Entrée C2, Luxembourg, L-1882, Luxembourg
Overview
This course introduces the building blocks of customer centricity and what they mean for sales professionals.
Participants will explore customer portfolio analysis to support sales resource allocation, as well as stakeholder mapping, customer pain points along the buying journey, and the development of tailored value propositions.
The second part focuses on pre-call planning, asking the right questions to gather valuable customer insight, and concludes with negotiation tactics and closing deals.
Program Objectives

Understand strategic selling and learn how to map customer stakeholders to identify key decision-makers, influencers, and priorities across the buying process.
Learn how to develop customer-centric value propositions that address customer needs, pain points, and business goals in a clear and relevant way.
Generate questioning techniques that uncover meaningful stakeholder insights, reveal deeper needs, and improve the quality of sales conversations.
Communicate persuasive solutions to capture value effectively.

Who should attend

Sales managers and team leaders aiming to strengthen sales performance and process management.
High-performing individual contributors and managers supporting sales teams with effective training and content.

⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.

⚠️ No-Show Policy (All Attendees, including LSB MBA Students/Alumni)
To ensure fair use of limited seats and respect for program organization, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance (less than 3 business days before the course).
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.

Faculty
Prof. Deva Rangarajan is Professor of Marketing at IÉSEG School of Management in France. His expertise includes B2B industrial marketing, sales force management, sales enablement, customer success, and education, with a focus on the impact of digital technologies on customer-facing roles. He also delivers customised programmes for multinational companies, including Siemens, Philips, Schneider Electric, Medtronic, and SWIFT.

Register Here
How to finance your training

Financial support from the State

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg

Tax Deductibility for an individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Practical information
The course takes place from 9:00 a.m. until 5:00 p.m.
This course will be held at our NEW campus in Gasperich/Cloche d’Or.
Location: Luxembourg School of Business, 12C, Impasse Drosbach – Entrée C2, L-1882 Luxembourg
By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)
By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.

Contact

Marina Chavez
Customer Experience Manager
E: marina.chavez@luxsb.lu

Register Here

Productivity for Industry 4.0
2026-10-13 - 2026-10-14 | LSB Campus Technopolis, 12C, Impasse Drosbach - Entrée C2, Luxembourg, L-1882, Luxembourg
Register Here

Overview
Each industrial revolution has first improved life for customers, then for workers. Industry 3.0 made many goods more affordable and improved workplace safety and conditions.
However, while Industry 4.0 has transformed customer experience, many managerial and knowledge workers now face lower job satisfaction and higher levels of burnout.
This course helps managers and leaders understand the sources of workplace frustration and equips them with practical tools and approaches to improve productivity, working experience, and staff satisfaction.
Program Objectives

Analyse the causes of the modern Productivity Paradox and evaluate where it is occurring in your work.
Evaluate where to focus AI to deliver greater value, and identify where it may make productivity worse in your organisation.
Identify the barriers that have prevented productivity improvements discovered in manufacturing from crossing over into managerial and knowledge work.
Create a supportive environment for your teams that leverages their innate talents and needs.

Who should attend

Experienced managers stepping up to lead in a changing workplace.
Professionals who want to inspire and support their teams.
High-performing contributors and team managers seeking stronger results.

⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.

⚠️ No-Show Policy (All Attendees, including LSB MBA Students/Alumni)
To ensure fair use of limited seats and respect for program organization, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance (less than 3 business days before the course).
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.

Faculty

Dr. Adam Petersen is a Professor of Management Practice at the Luxembourg School of Business with over 20 years of experience in technology and energy companies. He has led teams across Product, Engineering, Operations, Maintenance, and Supply Chain, and has worked in Europe, the US, the Former Soviet Union, and Africa. He is passionate about improving the workplace and hosts RTL’s business radio show Office Hours.
Register Here
How to finance your training

Financial support from the State

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg

Tax Deductibility for individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Practical information
The course takes place from 9:00 a.m. until 5:00 p.m.
This course will be held at our NEW campus in Gasperich/Cloche d’Or.

Location: Luxembourg School of Business, 12C, Impasse Drosbach – Entrée C2, L-1882 Luxembourg

By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)

By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.
Contact
Marina Chavez
Customer Experience Manager
M: (+352) 621 765 552
E: marina.chavez@luxsb.lu

Strategic Generative AI for Business Leaders (SOLD OUT)
2026-09-29 - 2026-10-01 | LSB Campus, 46 Cote d'Eich, Luxembourg, 1450, Luxembourg
Overview
This intensive programme goes beyond foundational GenAI tools to help leaders understand the strategic implications of this transformative technology.
Participants will explore its impact on business models and competitive strategy, gain hands-on prompting experience for strategic tasks, develop integration roadmaps, and assess ethical, regulatory, and organisational challenges.
The course combines strategic frameworks, practical application, and governance discussions to support responsible GenAI adoption.
Program Objectives

Understand core GenAI concepts and their strategic industry implications.
Master advanced prompt engineering for market analysis, scenario planning, and competitive intelligence.
Apply GenAI tools hands-on for specific business tasks: content generation (text, image, voice, video, avatar, virtual world), data analysis insights, and workflow automation ideas.
Analyze GenAI’s transformative impact on marketing, operations, HR, and R&D.
Develop frameworks to assess GenAI opportunities and build strategic business cases.
Critically assess ethical considerations, societal impacts, and global regulatory landscapes (EU AI Act, US AI Risk Framework).

Who should attend

Senior executives shaping culture and preparing their organisations for future success.
Managers, founders, and business leaders seeking to integrate GenAI into their company’s systems and management process.

⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.

⚠️ No-Show Policy (All Attendees, including LSB MBA Students/Alumni)
To ensure fair use of limited seats and respect for program organization, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance (less than 3 business days before the course).
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.

Faculty
Dr. Shubin (Lance) Yu is an Associate Professor at HEC Paris whose research explores how GenAI is reshaping business communication, consumer interaction, and strategic decision-making. He also designs executive courses on GenAI for leading business schools and corporations. He is the founder of GAIforResearch.com, which promotes responsible AI in research, and MimiTalk.app, an AI tool for automated interviews.

Register Here!
How to finance your training

Financial support from the State

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg

Tax Deductibility for individuals

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Contact
Marina Chavez
Customer Experience Manager
E: marina.chavez@luxsb.lu
Register Here!

Neuromarketing in Action: Transforming Consumer Insights into Impact
2026-09-24 | LSB Campus Technopolis, 12C, Impasse Drosbach - Entrée C2, Luxembourg, L-1882, Luxembourg
Overview
Understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience, psychology, and marketing to uncover deep insights into how consumers think, feel, and make decisions.
This course introduces to neuromarketing concepts, tools, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences, improve campaign effectiveness, and drive business outcomes.
Program Objectives

Understand the fundamental principles of neuromarketing
Evaluate the relevance of neuromarketing to modern strategies.
Explore key tools and technologies used in neuromarketing, such as eye tracking, EEG, and biometric sensors.
Gain practical insights into how neuromarketing is applied in advertising, product design, pricing, and customer experience optimisation.

Who should attend

Marketing, brand, and product professionals using consumer insights to improve results.

High-performance individual contributors and managers interested in neuromarketing and competitive advantage.

⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.

⚠️ No-Show Policy (All Attendees, including LSB MBA Students/Alumni)
To ensure fair use of limited seats and respect for program organization, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance (less than 3 business days before the course).
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.

Register Here!

Faculty
Teodóra Szabó-Douat is an Associate Professor at the Luxembourg School of Business and Academic Director of the Master in Management. She holds a Ph.D. in Business from Baruch College, CUNY.
Her research has been published in leading international journals and focuses on consumer behavior, well-being, sustainability, technology and AI, branding, and cross-cultural research.
Register Here!
How to finance your training
Financial support from the State
Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg
Tax Deductibility for individual
Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Practical information
The course takes place from 9:00 a.m. until 5:00 p.m.
This course will be held at our NEW campus in Gasperich/Cloche d’Or.

Location: Luxembourg School of Business, 12C, Impasse Drosbach – Entrée C2, L-1882 Luxembourg

By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)

By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.
Contact
Marina Chavez
Customer Experience Manager
E: marina.chavez@luxsb.lu

Register Here!

Strategy under Uncertainty
2026-09-22 - 2026-09-23 | LSB Campus Technopolis, 12C, Impasse Drosbach - Entrée C2, Luxembourg, L-1882, Luxembourg
Overview
In a world shaped by volatility, uncertainty, complexity, and ambiguity (VUCA), traditional strategy tools are no longer sufficient. This course introduces executives to the Value Lab framework, a rigorous approach to decision-making based on formulating and testing theories of value.
Participants will learn to formulate and test structured hypotheses that guide search, experimentation, and investment with greater clarity, challenge industry orthodoxies, and identify hidden opportunities for value creation.
Program Objectives

Understand and apply the concept of “theories of value” in strategic decision-making.
Learn to identify contrarian beliefs and turn them into actionable strategic hypotheses that can inform innovation and competitive positioning.
Develop the ability to frame and break down complex strategic problems into manageable components for clearer analysis and decision-making.
Design strategic experiments that reduce uncertainty, test assumptions, and uncover hidden opportunities for value creation.
Explore how AI can support theory-driven strategy development through stronger analysis, experimentation, and insight generation.

Who should attend

Senior executives shaping long-term strategy.
Experienced managers stepping into broader leadership and growth-focused roles.

⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.

⚠️ No-Show Policy (All Attendees, including LSB MBA Students/Alumni)
To ensure fair use of limited seats and respect for program organization, a fee of €50 will be charged to participants who do not attend without informing the Executive Education team in advance (less than 3 business days before the course).
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.

Faculty
Dr George Chondrakis is Associate Professor of Strategy and General Management at ESADE Business School and Director of the ESADE Entrepreneurship Institute. He holds a PhD in Management from the University of Oxford. His research focuses on technology strategy, mergers and acquisitions, supplier relationships, and intellectual property. He teaches strategic management, contributes to executive education, and advises start-ups on strategy.
Register Here
How to finance your training

Financial support from the State

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg

Tax Deductibility for an individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Practical information
The course takes place from 9:00 a.m. until 5:00 p.m.
This course will be held at our NEW campus in Gasperich/Cloche d’Or.
Location: Luxembourg School of Business, 12C, Impasse Drosbach – Entrée C2, L-1882 Luxembourg
By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)
By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.

Contact

Marina Chavez
Customer Experience Manager
E: marina.chavez@luxsb.lu

Register Here
