Unlocking the Power of Business Intelligence and Analytics
2026-06-30 - 2026-07-01 | LSB Campus Technopolis, 12C, Impasse Drosbach - Entrée C2, Luxembourg, L-1882, Luxembourg
Overview
In today’s rapidly evolving business landscape, transforming raw data into actionable insights is critical for success. Driven by this understanding, companies invest heavily in Business Intelligence & Analytics (BIA) projects. However, despite their efforts, many struggle to realise the actual benefits of these data-driven solutions. Through real-world case studies, you’ll gain powerful insights and practical strategies to cultivate a data-driven culture throughout your organisation. By the end of this course, you’ll have a clear roadmap for implementing BIA and unlocking the true potential of your data, propelling your organisation toward sustainable growth.
Program Objectives

What is a “data and analytics strategy” and why is it relevant for companies?
What is a data-driven culture, and what is the role of a data-driven decision maker?
How to design and implement a company-wide data culture.
What are the different stages of organisational data maturity, and why are they relevant for managers and leaders?
Why the role of the Chief Data Officer (CDO) is crucial to set up the Data Centre of Excellence (COE).
What is data governance: from data stewards to data quality & data accessibility.
The value of data is only as good as the value of your business case for it.
What are the most important success factors driving the adoption of a BIA solution, and how can we overcome barriers and cultural resistance?
What is data storytelling, and how can we create engaging data stories based on actionable data-driven insights?
What is the role of data scientists and business intelligence analysts?
How can we deliver an actionable BIA solution?

Who should attend
This course is designed for managers and C-level executives who need to design or improve the data-driven strategy of their company. Participants will learn how to leverage BIA solutions in the context of complex organisations to empower their teams with data-driven insights and solve business cases they face.

⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.
No-Show Policy for LSB MBA Students/Alumni
Registration for this program is free of charge for LSB MBA Students/Alumni. However, in order to ensure responsible use of limited seats and respect for the commitment involved in program delivery, a no-show fee of EUR 50 will apply to participants who fail to attend the program without having notified the Executive Education team in advance.
To summarize:
Attendance: No charge will be applied.
Cancellation with prior notice: No charge will be applied, provided the Executive Education team is informed at least 3 business days before the program start date.
No-show (failure to attend without prior notice): A fee of EUR 50 will be charged to the credit card provided at the time of registration within 5 business days following the program date.
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.
Faculty
Matteo Forgiarini, Ph.D., is the academic director of the Bachelor in International Business program at the Luxembourg School of Business. He received his Ph.D. degree in 2011 in the field of quantitative methods and cognitive neuroscience. He worked as a researcher and lecturer at the University of Milano-Bicocca in Italy, Harvard University in the USA, King’s College London in the UK, Yschools Business School and ISG in France. After completing his Ph.D., he has been working for various companies in Italy, France, and Luxembourg, acting as a consultant and as a manager in the field of data analysis, business intelligence, and data governance. His main research interests are in the fields of data-driven decision-making for business, digital transformation, and early warning signals.
Register Here
How to finance your training

Financial support from the State

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg

Tax Deductibility for individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Practical information
The course takes place from 9:00 a.m. until 5:00 p.m.
This course will be held at our NEW campus in Gasperich/Cloche d’Or.

Location: Luxembourg School of Business, 12C, Impasse Drosbach – Entrée C2, L-1882 Luxembourg

By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)

By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.
Contact
Marina Chavez
Customer Experience Manager
E: marina.chavez@luxsb.lu

Register Here

Neuromarketing in Action: Transforming Consumer Insights into Impact
2026-09-24
Overview
In today’s competitive landscape, understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience, psychology, and marketing to uncover deep insights into how consumers think, feel, and make decisions. This one-day executive education course provides an introduction to neuromarketing concepts, tools, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences, improve campaign effectiveness, and drive business outcomes.
Program Objectives
– Understand the fundamental principles of neuromarketing and its relevance to modern marketing strategies.
– Explore key tools and technologies used in neuromarketing, such as eye tracking, EEG, and biometric sensors.
– Learn to analyze and interpret neuromarketing data to make informed marketing decisions.
– Gain practical insights into how neuromarketing is applied in advertising, product design, pricing, and customer experience optimization.
Who should attend
This course is designed for professionals who aim to integrate innovative and scientific approaches into their marketing strategies, including:
– Marketing Executives and Managers seeking to enhance the effectiveness of their campaigns.
– Brand Strategists focused on building deeper consumer connections.
– Product Developers looking to optimize design and usability through consumer insights.
– Business Leaders and Entrepreneurs who want to leverage neuromarketing to gain a competitive edge.

– Academics and Researchers exploring the intersection of neuroscience and marketing.

!!No prior experience in neuroscience or marketing research is required – just curiosity and a desire to innovate!!

⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.
No-Show Policy for LSB MBA Students/Alumni
Registration for this program is free of charge for LSB MBA Students/Alumni. However, in order to ensure responsible use of limited seats and respect for the commitment involved in program delivery, a no-show fee of EUR 50 will apply to participants who fail to attend the program without having notified the Executive Education team in advance.
To summarize:
Attendance: No charge will be applied.
Cancellation with prior notice: No charge will be applied, provided the Executive Education team is informed at least 3 business days before the program start date.
No-show (failure to attend without prior notice): A fee of EUR 50 will be charged to the credit card provided at the time of registration within 5 business days following the program date.
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.

Register Here!

Faculty
Teodóra Szabó-Douat is an Associate Professor at the Luxembourg School of Business, and the Academic Director of the Master in Management Program. She received her Ph.D. in Business from Baruch College at The City University of New York. She holds an MSc in Economics from the Corvinus University of Budapest, an MPhil from The Graduate Center, CUNY, and an MBA from the Zicklin School of Business, Baruch College, CUNY. Teodóra has papers published in high-quality international journals, such as the Journal of the Association for Consumer Research, Marketing Theory, and the Journal of Service Theory and Practice. Her main research interests are consumer behavior, consumer well-being, sustainability, technology and AI, branding, and cross-cultural research.
Register Here!
How to finance your training
Financial support from the State
Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg
Tax Deductibility for individual
Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Practical information
The course takes place from 9:00 a.m. until 5:00 p.m.
This course will be held at our NEW campus in Gasperich/Cloche d’Or.

Location: Luxembourg School of Business, 12C, Impasse Drosbach – Entrée C2, L-1882 Luxembourg

By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)

By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.
Contact
Marina Chavez
Customer Experience Manager
E: marina.chavez@luxsb.lu

Register Here!

Strategic Generative AI for Business Leaders
2026-09-29 - 2026-10-01
Overview
This intensive 3-day program moves beyond foundational GenAI tools to equip leaders with the strategic foresight needed to harness this transformative technology. Participants will explore how GenAI impacts business models and competitive strategy, gain hands-on prompting experience for strategic tasks, develop integration roadmaps, and critically assess ethical, regulatory, and organisational challenges. The course blends strategic frameworks, practical application, and deep governance discussions to prepare leaders for responsible GenAI adoption.
Program Objectives

Understand core GenAI concepts and their strategic industry implications.
Master advanced prompt engineering for market analysis, scenario planning, and competitive intelligence.
Apply GenAI tools hands-on for specific business tasks: content generation (text, image, voice, video, avatar, virtual world), data analysis insights, and workflow automation ideas.
Analyze GenAI’s transformative impact on marketing, operations, HR, and R&D.
Develop frameworks to assess GenAI opportunities and build strategic business cases.
Critically assess ethical considerations, societal impacts, and global regulatory landscapes (EU AI Act, US AI Risk Framework).
Formulate initial steps for a responsible AI governance structure.

Who should attend
Managers, team leaders, department heads, project managers, entrepreneurs, business analysts, consultants, senior leaders, C-suite executives, VPs, Directors that would like to understand how to integrate GenAI into their business strategically.

⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.
No-Show Policy for LSB MBA Students/Alumni
Registration for this program is free of charge for LSB MBA Students/Alumni. However, in order to ensure responsible use of limited seats and respect for the commitment involved in program delivery, a no-show fee of EUR 50 will apply to participants who fail to attend the program without having notified the Executive Education team in advance.
To summarize:
Attendance: No charge will be applied.
Cancellation with prior notice: No charge will be applied, provided the Executive Education team is informed at least 3 business days before the program start date.
No-show (failure to attend without prior notice): A fee of EUR 50 will be charged to the credit card provided at the time of registration within 5 business days following the program date.
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.
Faculty
Dr. Shubin (Lance) Yu is an Associate Professor at HEC Paris. With prior faculty positions at BI Norwegian Business School and Peking University, his research focuses on how GenAI transforms business communication, consumer interaction, and strategic decision-making. Passionate about translating cutting-edge insights into real-world impact, Shubin designs and delivers high-impact executive courses on GenAI applications for leading business schools and corporations. He is also the founder of GAIforResearch.com, promoting responsible AI in research, and MimiTalk.app, a pioneering AI tool for automated interviews.
Register Here!
How to finance your training
Financial support from the State
Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg
Tax Deductibility for Individuals
Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Practical information
The course takes place from 9:00 a.m. until 5:00 p.m.
This course will be held at our NEW campus in Gasperich/Cloche d’Or.

Location: Luxembourg School of Business, 12C, Impasse Drosbach – Entrée C2, L-1882 Luxembourg

By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)

By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.
Contact
Marina Chavez
Customer Experience Manager
E: marina.chavez@luxsb.lu

Register Here!

Innovation for Growth in the Digital Era
2026-11-02 - 2026-11-03
Overview
New technologies are dramatically changing the business landscape and challenging management to redefine strategies for business growth. This class focuses on exploring the impact of leading technologies such as AI, Blockchain, AR, VR and Social Networks, among others, in the business strategy. We will connect this change to strategy models in the areas of business model transformation, technology adoption, customer engagement and change management.

The class is organised around four workshops, where we will work with a transformative technology, a business framework, and a real company case. As an example, in one of the four workshops, the Business Model Transformation workshop, we will use the exponential organisations framework to explore the impact of technologies such as blockchain in the business model of a company like Nike.
Program Objectives

Be familiar with key challenges that today’s business leaders face.
Understand the impact on business strategy of leading technologies such as AI, blockchain, Virtual reality, social networks, among others.
Be able to define a vision and business strategy in this new, disruptive environment.

Who should attend
This course is designed for C-level and functional managers seeking to adapt their strategies to the digital era. By the end of the course, participants will have a comprehensive understanding of the impact of leading technologies on business growth.
⚠️ Important for International Participants
This course is delivered in person in Luxembourg.
Participants who need a visa or travel authorisation are fully responsible for obtaining it before registering.
LSB does not provide visa invitation letters or any supporting documents for short-course participants.
LSB is not liable for visa refusals, delays, or inability to travel.

⚠️ Important Notice for LSB MBA Students/Alumni:
MBA students/Alumni who register for this course will be placed on a waiting list.
Enrollment is not guaranteed, and conditions may apply.
Final confirmation will be communicated in due time.
No-Show Policy for LSB MBA Students/Alumni
Registration for this program is free of charge for LSB MBA Students/Alumni. However, in order to ensure responsible use of limited seats and respect for the commitment involved in program delivery, a no-show fee of EUR 50 will apply to participants who fail to attend the program without having notified the Executive Education team in advance.
To summarize:
Attendance: No charge will be applied.
Cancellation with prior notice: No charge will be applied, provided the Executive Education team is informed at least 3 business days before the program start date.
No-show (failure to attend without prior notice): A fee of EUR 50 will be charged to the credit card provided at the time of registration within 5 business days following the program date.
By completing the registration process, participants acknowledge and agree to the terms of this no-show policy.
Faculty
Pau Virgili is a professor, entrepreneur, and consultant, with a passion for how technology is transforming marketing strategy and consumer behaviour. He brings to class a variety of experiences from his work with HP, Coca-Cola, Apple, Nike, several successful startups, and a solid conceptual framework. Pau was General Manager of Marketing for HP Consumer Products Europe, Middle East, and Africa, where he and his team built the first cross-product line HP retail go-to-market, from Brand strategy to retail execution.
As an entrepreneur, Pau has launched several successful companies in the areas of Mobile Business, online Marketing, and advertising: Summa Branding, Loopy Messenger, Viko, Mubiquo, among others.
He contributes as an independent consultant, thinker, and facilitator to companies such as Coca-Cola, HP, Nike, Total, Nestlé, to better engage with their customers.
He is currently a Professor at ESADE Business School, Rotterdam School of Management and Luxembourg School of Business, teaching “New Marketing Strategies for the digital age” at the MBA and EMBA degrees. Pau holds an MBA from the University of Chicago, and he is the co-author of the book “La reconciliación con el consumidor”. Pau has lived and worked in more than 20 countries
Register Here
How to finance your training

Financial support from the State

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
For more information, please follow this link https://bit.ly/3hacjIg

Tax Deductibility for an individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.
For more information, please follow this link https://bit.ly/3vcoLz5
Certificate
Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.
Practical information
The course takes place from 9:00 a.m. until 5:00 p.m.
This course will be held at our NEW campus in Gasperich/Cloche d’Or.
Location: Luxembourg School of Business, 12C, Impasse Drosbach – Entrée C2, L-1882 Luxembourg
By Car: Free parking is available at Park&Ride Stade de Luxembourg, 420, route d’Esch (8 minutes walk to LSB)
By Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.

Contact

Marina Chavez
Customer Experience Manager
E: marina.chavez@luxsb.lu

Register Here
