BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Luxembourg School of Business - ECPv6.11.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://luxsb.lu
X-WR-CALDESC:Events for Luxembourg School of Business
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Helsinki
BEGIN:DAYLIGHT
TZOFFSETFROM:+0200
TZOFFSETTO:+0300
TZNAME:EEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0300
TZOFFSETTO:+0200
TZNAME:EET
DTSTART:20261025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20260101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260922
DTEND;VALUE=DATE:20260924
DTSTAMP:20260416T051412
CREATED:20260415T103638Z
LAST-MODIFIED:20260415T134857Z
UID:10000099-1790035200-1790207999@luxsb.lu
SUMMARY:Strategy in a VUCA World
DESCRIPTION:Overview\nIn a world shaped by volatility\, uncertainty\, complexity\, and ambiguity\, traditional strategy tools are no longer sufficient. This course introduces executives to the Value Lab framework\, a rigorous approach to decision-making based on formulating and testing theories of value.\nParticipants will learn to guide search\, experimentation\, and investment with greater clarity\, challenge industry orthodoxies\, and identify hidden opportunities for value creation. Through application\, peer exchange\, and facilitated exercises\, they will leave with a tailored and testable strategic lens for their business context.\nProgram Objectives\n\nUnderstand and apply the concept of “theories of value” in strategic decision-making.\nLearn to identify contrarian beliefs and turn them into actionable strategic hypotheses that can inform innovation and competitive positioning.\nDevelop the ability to frame and break down complex strategic problems into manageable components for clearer analysis and decision-making.\nDesign strategic experiments that reduce uncertainty\, test assumptions\, and uncover hidden opportunities for value creation.\nExplore how AI can support theory-driven strategy development through stronger analysis\, experimentation\, and insight generation.\n\nWho should attend\n\nSenior executives and general managers shaping long-term strategy.\nExperienced managers stepping into broader leadership and growth-focused roles.\nFunctional leaders seeking a structured approach to new value creation.\n\n⚠️ Important for International Participants\nThis course is delivered in person in Luxembourg.\nParticipants who need a visa or travel authorisation are fully responsible for obtaining it before registering.\nLSB does not provide visa invitation letters or any supporting documents for short-course participants.\nLSB is not liable for visa refusals\, delays\, or inability to travel. \n \n⚠️ Important Notice for LSB MBA Students/Alumni: \nMBA students/Alumni who register for this course will be placed on a waiting list. \nEnrollment is not guaranteed\, and conditions may apply. \nFinal confirmation will be communicated in due time. \nNo-Show Policy for LSB MBA Students/Alumni\nRegistration for this program is free of charge for LSB MBA Students/Alumni. However\, in order to ensure responsible use of limited seats and respect for the commitment involved in program delivery\, a no-show fee of EUR 50 will apply to participants who fail to attend the program without having notified the Executive Education team in advance.\nTo summarize:\nAttendance: No charge will be applied.\nCancellation with prior notice: No charge will be applied\, provided the Executive Education team is informed at least 3 business days before the program start date.\nNo-show (failure to attend without prior notice): A fee of EUR 50 will be charged to the credit card provided at the time of registration within 5 business days following the program date.\nBy completing the registration process\, participants acknowledge and agree to the terms of this no-show policy. \nFaculty\nDr George Chondrakis is Associate Professor of Strategy and General Management at ESADE Business School and Director of the ESADE Entrepreneurship Institute. He holds a PhD in Management from the University of Oxford. His research focuses on technology strategy\, mergers and acquisitions\, supplier relationships\, and intellectual property. He teaches strategic management\, contributes to executive education\, and advises start-ups on strategy.\nRegister Here\nHow to finance your training \n\nFinancial support from the State \n\nLuxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result\, your company can benefit from financial aid from the Luxembourgish state for the training of its employees. \nFor more information\, please follow this link https://bit.ly/3hacjIg \n\nTax Deductibility for an individual\n\nAny taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income. \nFor more information\, please follow this link https://bit.ly/3vcoLz5 \nCertificate\nUpon completion of the course\, you will receive a certificate to add to your CV and LinkedIn profile. \nPractical information\nThe course takes place from 9:00 a.m. until 5:00 p.m. \nThis course will be held at our NEW campus in Gasperich/Cloche d’Or. \nLocation: Luxembourg School of Business\, 12C\, Impasse Drosbach – Entrée C2\, L-1882 Luxembourg \nBy Car: Free parking is available at Park&Ride Stade de Luxembourg\, 420\, route d’Esch (8 minutes walk to LSB)\nBy Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.\n\n\nContact\n\n\nMarina Chavez \nCustomer Experience Manager \nE: marina.chavez@luxsb.lu \n\nRegister Here
URL:https://luxsb.lu/openprograms/strategy-in-vuca-world/
LOCATION:LSB Campus Technopolis\, 12C\, Impasse Drosbach - Entrée C2\, Luxembourg\, L-1882\, Luxembourg
CATEGORIES:Lead Without Limits,Open Programs,Scaling Your Leadership
ATTACH;FMTTYPE=image/jpeg:https://luxsb.lu/wp-content/uploads/2024/02/STUD7627-2-scaled.jpg
ORGANIZER;CN="LSB Executive Education":MAILTO:info.exed@luxsb.lu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260924
DTEND;VALUE=DATE:20260925
DTSTAMP:20260416T051412
CREATED:20250515T114952Z
LAST-MODIFIED:20260415T133820Z
UID:10000073-1790208000-1790294399@luxsb.lu
SUMMARY:Neuromarketing in Action: Transforming Consumer Insights into Impact
DESCRIPTION:Overview\nIn today’s competitive landscape\, understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience\, psychology\, and marketing to uncover deep insights into how consumers think\, feel\, and make decisions. This one-day executive education course provides an introduction to neuromarketing concepts\, tools\, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences\, improve campaign effectiveness\, and drive business outcomes. \nProgram Objectives\n– Understand the fundamental principles of neuromarketing and its relevance to modern marketing strategies.\n– Explore key tools and technologies used in neuromarketing\, such as eye tracking\, EEG\, and biometric sensors.\n– Learn to analyze and interpret neuromarketing data to make informed marketing decisions.\n– Gain practical insights into how neuromarketing is applied in advertising\, product design\, pricing\, and customer experience optimization.\nWho should attend\nThis course is designed for professionals who aim to integrate innovative and scientific approaches into their marketing strategies\, including:\n– Marketing Executives and Managers seeking to enhance the effectiveness of their campaigns.\n– Brand Strategists focused on building deeper consumer connections.\n– Product Developers looking to optimize design and usability through consumer insights.\n– Business Leaders and Entrepreneurs who want to leverage neuromarketing to gain a competitive edge.\n\n– Academics and Researchers exploring the intersection of neuroscience and marketing. \n\n\n!!No prior experience in neuroscience or marketing research is required – just curiosity and a desire to innovate!! \n\n⚠️ Important for International Participants\nThis course is delivered in person in Luxembourg.\nParticipants who need a visa or travel authorisation are fully responsible for obtaining it before registering.\nLSB does not provide visa invitation letters or any supporting documents for short-course participants.\nLSB is not liable for visa refusals\, delays\, or inability to travel. \n \n⚠️ Important Notice for LSB MBA Students/Alumni: \nMBA students/Alumni who register for this course will be placed on a waiting list. \nEnrollment is not guaranteed\, and conditions may apply. \nFinal confirmation will be communicated in due time. \nNo-Show Policy for LSB MBA Students/Alumni\nRegistration for this program is free of charge for LSB MBA Students/Alumni. However\, in order to ensure responsible use of limited seats and respect for the commitment involved in program delivery\, a no-show fee of EUR 50 will apply to participants who fail to attend the program without having notified the Executive Education team in advance.\nTo summarize:\nAttendance: No charge will be applied.\nCancellation with prior notice: No charge will be applied\, provided the Executive Education team is informed at least 3 business days before the program start date.\nNo-show (failure to attend without prior notice): A fee of EUR 50 will be charged to the credit card provided at the time of registration within 5 business days following the program date.\nBy completing the registration process\, participants acknowledge and agree to the terms of this no-show policy. \n\nRegister Here!\n\nFaculty\nTeodóra Szabó-Douat is an Associate Professor at the Luxembourg School of Business\, and the Academic Director of the Master in Management Program. She received her Ph.D. in Business from Baruch College at The City University of New York. She holds an MSc in Economics from the Corvinus University of Budapest\, an MPhil from The Graduate Center\, CUNY\, and an MBA from the Zicklin School of Business\, Baruch College\, CUNY. Teodóra has papers published in high-quality international journals\, such as the Journal of the Association for Consumer Research\, Marketing Theory\, and the Journal of Service Theory and Practice. Her main research interests are consumer behavior\, consumer well-being\, sustainability\, technology and AI\, branding\, and cross-cultural research. \nRegister Here!\nHow to finance your training\nFinancial support from the State  \nLuxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result\, your company can benefit from financial aid from the Luxembourgish state for the training of its employees. \nFor more information\, please follow this link https://bit.ly/3hacjIg \nTax Deductibility for individual \nAny taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income. \nFor more information\, please follow this link https://bit.ly/3vcoLz5 \nCertificate\nUpon completion of the course\, you will receive a certificate to add to your CV and LinkedIn profile. \nPractical information\nThe course takes place from 9:00 a.m. until 5:00 p.m. \nThis course will be held at our NEW campus in Gasperich/Cloche d’Or. \n\nLocation: Luxembourg School of Business\, 12C\, Impasse Drosbach – Entrée C2\, L-1882 Luxembourg \n\nBy Car: Free parking is available at Park&Ride Stade de Luxembourg\, 420\, route d’Esch (8 minutes walk to LSB)\n\nBy Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.\nContact\nMarina Chavez \nCustomer Experience Manager \nE: marina.chavez@luxsb.lu \n  \n\nRegister Here!
URL:https://luxsb.lu/openprograms/neuromarketing-in-action-transforming-consumer-insights-into-impact/
LOCATION:LSB Campus Technopolis\, 12C\, Impasse Drosbach - Entrée C2\, Luxembourg\, L-1882\, Luxembourg
CATEGORIES:Lead Without Limits,Scaling Your Leadership
ATTACH;FMTTYPE=image/jpeg:https://luxsb.lu/wp-content/uploads/2024/12/XS29568-scaled.jpg
ORGANIZER;CN="LSB Executive Education":MAILTO:info.exed@luxsb.lu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260929
DTEND;VALUE=DATE:20261002
DTSTAMP:20260416T051412
CREATED:20260415T133341Z
LAST-MODIFIED:20260415T133937Z
UID:10000105-1790640000-1790899199@luxsb.lu
SUMMARY:Strategic Generative AI for Business Leaders
DESCRIPTION:Overview\nThis intensive 3-day programme goes beyond foundational GenAI tools to help leaders understand the strategic implications of this transformative technology. \nParticipants will explore its impact on business models and competitive strategy\, gain hands-on prompting experience for strategic tasks\, develop integration roadmaps\, and assess ethical\, regulatory\, and organisational challenges. \nThe course combines strategic frameworks\, practical application\, and governance discussions to support responsible GenAI adoption. \nProgram Objectives\n\nUnderstand core GenAI concepts and their strategic industry implications.\nMaster advanced prompt engineering for market analysis\, scenario planning\, and competitive intelligence.\nApply GenAI tools hands-on for specific business tasks: content generation (text\, image\, voice\, video\, avatar\, virtual world)\, data analysis insights\, and workflow automation ideas.\nAnalyze GenAI’s transformative impact on marketing\, operations\, HR\, and R&D.\nDevelop frameworks to assess GenAI opportunities and build strategic business cases.\nCritically assess ethical considerations\, societal impacts\, and global regulatory landscapes (EU AI Act\, US AI Risk Framework).\n\nWho should attend\n\nSenior executives shaping culture and preparing their organisations for future success.\nManagers\, founders\, and business leaders seeking to integrate GenAI strategically.\n\n\n⚠️ Important for International Participants\nThis course is delivered in person in Luxembourg.\nParticipants who need a visa or travel authorisation are fully responsible for obtaining it before registering.\nLSB does not provide visa invitation letters or any supporting documents for short-course participants.\nLSB is not liable for visa refusals\, delays\, or inability to travel. \n \n⚠️ Important Notice for LSB MBA Students/Alumni: \nMBA students/Alumni who register for this course will be placed on a waiting list. \nEnrollment is not guaranteed\, and conditions may apply. \nFinal confirmation will be communicated in due time. \nNo-Show Policy for LSB MBA Students/Alumni\nRegistration for this program is free of charge for LSB MBA Students/Alumni. However\, in order to ensure responsible use of limited seats and respect for the commitment involved in program delivery\, a no-show fee of EUR 50 will apply to participants who fail to attend the program without having notified the Executive Education team in advance.\nTo summarize:\nAttendance: No charge will be applied.\nCancellation with prior notice: No charge will be applied\, provided the Executive Education team is informed at least 3 business days before the program start date.\nNo-show (failure to attend without prior notice): A fee of EUR 50 will be charged to the credit card provided at the time of registration within 5 business days following the program date.\nBy completing the registration process\, participants acknowledge and agree to the terms of this no-show policy. \nFaculty \nPau Virgili is a professor\, entrepreneur\, and consultant\, with a passion for how technology is transforming marketing strategy and consumer behaviour. He brings to class a variety of experiences from his work with HP\, Coca-Cola\, Apple\, Nike\, several successful startups\, and a solid conceptual framework. Pau was General Manager of Marketing for HP Consumer Products Europe\, Middle East\, and Africa\, where he and his team built the first cross-product line HP retail go-to-market\, from Brand strategy to retail execution.\nAs an entrepreneur\, Pau has launched several successful companies in the areas of Mobile Business\, Marketing on-line\, and advertising: Summa Branding\, Loopy Messenger\, Viko\, Mubiquo\, among others.\nHe contributes as an independent consultant\, thinker\, and facilitator to companies such as Coca-Cola\, HP\, Nike\, Total\, Nestlé\, to better engage with their customers.\nHe is currently a Professor at ESADE Business School\, Rotterdam School of management and Luxembourg School of Business\, teaching “New Marketing Strategies for the digital age” at the MBA and EMBA degrees. Pau holds an MBA from the University of Chicago\, and he is the co-author of the book “La reconciliación con el consumidor”. Pau has lived and worked in more than 20 countries.\n\nRegister Here!\nHow to finance your training\n\nFinancial support from the State \n\nLuxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result\, your company can benefit from financial aid from the Luxembourgish state for the training of its employees. \nFor more information\, please follow this link https://bit.ly/3hacjIg \n\nTax Deductibility for individuals\n\nAny taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income. \nFor more information\, please follow this link https://bit.ly/3vcoLz5 \nCertificate\nUpon completion of the course\, you will receive a certificate to add to your CV and LinkedIn profile. \nContact\nMarina Chavez \nCustomer Experience Manager \nE: marina.chavez@luxsb.lu \nRegister Here!
URL:https://luxsb.lu/openprograms/strategic-generative-ai-for-business-leaders/
LOCATION:LSB Campus\, 46 Cote d'Eich\, Luxembourg\, 1450\, Luxembourg
CATEGORIES:Lead Without Limits,Open Programs
ATTACH;FMTTYPE=image/jpeg:https://luxsb.lu/wp-content/uploads/2025/10/Studion_19-scaled.jpg
ORGANIZER;CN="LSB Executive Education":MAILTO:info.exed@luxsb.lu
END:VEVENT
END:VCALENDAR