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SUMMARY:Neuromarketing in Action: Transforming Consumer Insights into Impact
DESCRIPTION:Overview\nIn today’s competitive landscape\, understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience\, psychology\, and marketing to uncover deep insights into how consumers think\, feel\, and make decisions. This one-day executive education course provides an introduction to neuromarketing concepts\, tools\, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences\, improve campaign effectiveness\, and drive business outcomes. \nProgram Objectives\n– Understand the fundamental principles of neuromarketing and its relevance to modern marketing strategies.\n– Explore key tools and technologies used in neuromarketing\, such as eye tracking\, EEG\, and biometric sensors.\n– Learn to analyze and interpret neuromarketing data to make informed marketing decisions.\n– Gain practical insights into how neuromarketing is applied in advertising\, product design\, pricing\, and customer experience optimization.\nWho should attend\nThis course is designed for professionals who aim to integrate innovative and scientific approaches into their marketing strategies\, including:\n– Marketing Executives and Managers seeking to enhance the effectiveness of their campaigns.\n– Brand Strategists focused on building deeper consumer connections.\n– Product Developers looking to optimize design and usability through consumer insights.\n– Business Leaders and Entrepreneurs who want to leverage neuromarketing to gain a competitive edge.\n\n– Academics and Researchers exploring the intersection of neuroscience and marketing. \n\n\n!!No prior experience in neuroscience or marketing research is required – just curiosity and a desire to innovate!! \n\n⚠️ Important for International Participants\nThis course is delivered in person in Luxembourg.\nParticipants who need a visa or travel authorisation are fully responsible for obtaining it before registering.\nLSB does not provide visa invitation letters or any supporting documents for short-course participants.\nLSB is not liable for visa refusals\, delays\, or inability to travel. \n \n⚠️ Important Notice for LSB MBA Students/Alumni: \nMBA students/Alumni who register for this course will be placed on a waiting list. \nEnrollment is not guaranteed\, and conditions may apply. \nFinal confirmation will be communicated in due time. \nNo-Show Policy for LSB MBA Students/Alumni\nRegistration for this program is free of charge for LSB MBA Students/Alumni. However\, in order to ensure responsible use of limited seats and respect for the commitment involved in program delivery\, a no-show fee of EUR 50 will apply to participants who fail to attend the program without having notified the Executive Education team in advance.\nTo summarize:\nAttendance: No charge will be applied.\nCancellation with prior notice: No charge will be applied\, provided the Executive Education team is informed at least 3 business days before the program start date.\nNo-show (failure to attend without prior notice): A fee of EUR 50 will be charged to the credit card provided at the time of registration within 5 business days following the program date.\nBy completing the registration process\, participants acknowledge and agree to the terms of this no-show policy. \n\nRegister Here!\n\nFaculty\nTeodóra Szabó-Douat is an Associate Professor at the Luxembourg School of Business\, and the Academic Director of the Master in Management Program. She received her Ph.D. in Business from Baruch College at The City University of New York. She holds an MSc in Economics from the Corvinus University of Budapest\, an MPhil from The Graduate Center\, CUNY\, and an MBA from the Zicklin School of Business\, Baruch College\, CUNY. Teodóra has papers published in high-quality international journals\, such as the Journal of the Association for Consumer Research\, Marketing Theory\, and the Journal of Service Theory and Practice. Her main research interests are consumer behavior\, consumer well-being\, sustainability\, technology and AI\, branding\, and cross-cultural research. \nRegister Here!\nHow to finance your training\nFinancial support from the State  \nLuxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result\, your company can benefit from financial aid from the Luxembourgish state for the training of its employees. \nFor more information\, please follow this link https://bit.ly/3hacjIg \nTax Deductibility for individual \nAny taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income. \nFor more information\, please follow this link https://bit.ly/3vcoLz5 \nCertificate\nUpon completion of the course\, you will receive a certificate to add to your CV and LinkedIn profile. \nPractical information\nThe course takes place from 9:00 a.m. until 5:00 p.m. \nThis course will be held at our NEW campus in Gasperich/Cloche d’Or. \n\nLocation: Luxembourg School of Business\, 12C\, Impasse Drosbach – Entrée C2\, L-1882 Luxembourg \n\nBy Car: Free parking is available at Park&Ride Stade de Luxembourg\, 420\, route d’Esch (8 minutes walk to LSB)\n\nBy Bus: The “Schaarfen Eck” bus stop is just a 2-minute walk from the school.\nContact\nMarina Chavez \nCustomer Experience Manager \nE: marina.chavez@luxsb.lu \n  \n\nRegister Here!
URL:https://luxsb.lu/openprograms/neuromarketing-in-action-transforming-consumer-insights-into-impact/
LOCATION:LSB Campus Technopolis\, 12C\, Impasse Drosbach - Entrée C2\, Luxembourg\, L-1882\, Luxembourg
CATEGORIES:Lead Without Limits,Scaling Your Leadership
ATTACH;FMTTYPE=image/jpeg:https://luxsb.lu/wp-content/uploads/2024/12/XS29568-scaled.jpg
ORGANIZER;CN="LSB Executive Education":MAILTO:info.exed@luxsb.lu
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