Mercedes Segura

Mercedes Segura, BA & MBA from ESADE and Cems Master from HEC-Paris, developed a marketing international career in FMCG companies working for Procter & Gamble and Reckitt Benckiser. She has been an International Marketing Manager for Coty Lancaster in Paris, Marketing director of PriceWaterhouse Coopers in Luxembourg, Marketing Director of Grupo Pi (TV & film distributor) and Executive Education Program Director at ESADE in Madrid. 

Passionate about the world of acting, she studied drama at Nancy Tuñon, Barcelona, created her own production company and has produced several theatre plays and short films. She has connected theatre and business helping managers to communicate better through acting techniques. She is a Communication coach and Storytelling advisor for business leaders. 

She has published “¡Me voy! Todo lo Bueno de vivir fuera” (Ediciones B, 2017), a positive vision of professional career mobility based on her expat experiences; and “¡A Escena! Lo que el teatro aporta a la comunicación empresarial” (Urano editorial, 2007), theatre techniques for non-actors to communicate better.

She is a lecturer at ESADE and LSB where she teaches Oral Communication and Marketing. She also teaches Brand Strategy for film producers at the Master of Film Production at the University Pompeu Fabra (UPF), Barcelona

Educating Leaders for a fast-changing World


+352 26 25 89 80

46 Côte d'Eich, 1450 Luxembourg


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