Overview

Are you investing your marketing budget in the right place? Do you understand how your customers buy and what do they expect from you in the digital age? Do you understand what tools such as data-driven marketing can bring to your business? And, are you building your business and brand together with your customers? Managers need to think beyond the online communication revolution and understand the profound consumer behavior transformation that we are experiencing. Being able to redefine the new marketing charter, strategies and organization are key to succeed and survive in the new digital era.

Who should attend?

• Marketing and sales manager and professionals that want to re-tool and re-think their marketing strategies.
• CEO and Functional managers that want to understand the new relationships with customers in the digital era.
• We encourage organizations to send marketing teams to this workshop.

Program Objectives

We will provide the necessary tools to define and implement the new strategy in the areas of Go-to-market, product management, and consumer engagement.

• The new customer behavior in the digital era.
• The real-time customer relationship and the speed of change in the competitive landscape
• The deep changes in the distribution channels.
• The new capabilities to track and understand consumer behavior in real time that data-driven marketing offers.
• Authenticity: what are the new consumer’s expectations? Is authenticity profitable? Needed?
• Real-time marketing: how can we sync our organizational clock with the consumer speed? What are brands such as Coca Cola, Taco Bell or Pepsi doing? What can we learn from tech startups?
• Innovative consumer journey: are consumers still brand loyal? Are we investing in the right consumer’s touch-points? How has the purchase process changed? What can we do to re-engage the customers?
• Engaging customer energy: do we know how to engage consumers energy? What are companies such as HP, 3M or GoPro doing in this area?
• Focussing on the product: How can we deliver an emotional experience to the customer within the product? How has the new marketing product changed?

Faculty

Pau Virgili, professor of Marketing at Esade, is an expert in new technologies, management, and marketing. He has considerable management experience in international companies, as well as an entrepreneur and consultant. Previously, he was the General Manager of Marketing Europe at HP FMCG and Marketing Manager Europe at Plantronics. Pau Virgili has an MBA (University of Chicago) and is a co-author of the book ”The reconciliation with the customer’. Pau has created technology companies in the areas of mobile-business and online marketing and has carried out consultancy projects in consumer relations management for HP, Nike, Coca Cola, and others. He has lived and worked in Spain, USA, Germany, France, UK, Thailand, Laos and Vietnam.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

This course outlines how leaders need to have a deep and nuanced understanding of individual’s behavior in an organizational setting. The key to successful leadership in today’s world is not by authority but by influence. The focus will be to create effective leadership and to understand the difference in management and leadership.

Who should attend?

• Any professionals who are looking to enhance their leadership and management skills whether you are a business unit head, a director or an executive. Participants from all functional areas and all industries are welcome.

Program Objectives

Understanding the leadership concept through two perspectives: Leader as Influencer and the Leader as Organizational Architect. It will help you understand how leaders affect followers behavior directly as influencers and indirectly as crafters of organizational structures. Major topics that will be covered:

• Leading without power will help participants to develop important insights about influence, motivation & accountability.
• Leading for innovation it will help participants to explore the organizational and psychological forces that inhibit innovation and progress in organizational settings.
• Leading through change participants will explore the tensions between investing time and resources into operational improvements and investing in repairing a broken culture.
• Leading through growth how an organization can grow, while sustaining entrepreneurial drive and motivation of employees.

Upon completion of the program participants will have a deeper understanding of human behavior and the other factors that can enhance or detract from motivation. Candidates will be able to view the function of the leadership in a structured manner. The course will help individuals to advance their leadership skills and enhance their strongest traits.

Faculty

Miquel Llado is a Lecturer at the Department of Strategic Management at IESE. He holds an Advanced Degree in Economics and Business from the University of Barcelona. He combines teaching with Strategic Management consulting through his own firm Peak Business Advisory, since 2008. Experience in 20 sectors-industries. He has an extensive Executive background: Group President and CEO at Sara Lee Bakery Europe, Vice president Marketing & Sales at Bimbo Spain & Portugal, Vice president New Businesses at PepsiCo Foods Spain & Portugal, Director of Sales & Special Projects at PepsiCo Foods International in USA. Miquel Llado was elected Spain’s Best Executive 2000 by the Spain Business Association AED.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

The speed of change will never be as slow as it is today. And the impacts of change on companies and individuals will never be as low as they are today. In case you are already concerned about the speed and the impacts of change as they are today, you better get familiar and acquainted with the best practices how to successfully cope with change on a corporate and individual level.

Who should attend?

• This program is designed for leaders responsible for designing, leading and inspiring change within their organization.

Program Objectives

• Understand and be able to identify the drivers of change and learn how to kick-off the necessary adoption process right on time
• Learn how to craft an execution plan, how to set priorities and measure the progress
• Learn how to keep track in a time of uncertainty and how to provide guidance to your subordinates
• Understand the phases an individual and a company have to go through during a change process and learn which tool and techniques to apply correspondingly
• Understand the importance of communication and explore the procedure and tools companies use in these situations
• Understand how to deal with diversity and resistance

Format

• The course is based on two real-life examples of companies that went through a process of fundamental change. As the lecturer was overseeing the two change processes, all aspects and questions can be answered first hand.

Faculty

Dr. Dino Dogan

• Earned his Ph.D. at the University of Stuttgart with the thesis “Strategic management of logistics”.
• 25 years of managerial experience – Alcatel, Telekom Austria Group, Deutsche Telekom Group, Boston Consulting Group, JCDecaux
• As the CFO of Mobilkom Austria Group, he oversaw the merger of Telekom Austria and Mobilkom Austria to create the largest telco operator of the region – A1 Telekom Austria.
• Received the European Change Communication Award 2010 Honor President of the German Croatian Chamber of Industry and Trade.
• Co-founder of the German International School in Zagreb.
• Advisory Board chairman of the foundation Knowledge at work.
• Former guest professor at the Economic faculty of Stuttgart University and at the Business Academy of Stuttgart.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

You work in one of the following departments (IT, Marketing, Sales…) with a decade of work experience. You have finally climbed the ladder to become a manager – one of the decision-makers. At your first meeting with the other directors and executives, the quarterly earnings report is being discussed, and despite your years of expertise you feel lost; you have no formal training in finance. It is a fact that financial decision-making impacts every aspect of a business. Finance for Non-Finance professionals is a 5-days program that will teach you how to create a budget, manage costs, and use financial information to make decisions.

Who should attend?

• Any professional who wishes to gain the skills necessary to understand how businesses operate and how financial information is presented, analyzed and interpreted.
• Any professional with budget responsibility or who wishes to understand how budgets and costs can be effectively controlled.
  This course is suitable for managers, directors, lawyers, and professionals of all levels, across any industry, who are expected to make business decisions with a direct financial impact to their business’ bottom line.
• In the previous editions of our Finance for Non-Finance for Professionals, we welcomed participants from companies such as Cargolux, Encevos, Luxair, Vodafone, Fanuc, Six Payment Services, SWN, Edison Capital Partners, etc.
• The participants were from a variety of positions such as Head of IT, Sales Manager, Director of Fleet Planning, Marketing Director, Project Management Office Director, etc.

For candidates that cannot block their schedule for the entire 5 days, there are flexible options to complete the program during the next sessions.

Testimonials

“Useful application of theoretical concepts and great ability to teach from the lecturer”
Dr. Patrick Beschorner – Corporate Development and Strategy at Encevos

“This workshop will prove to be of great benefit in my day to day business”
Andy Nolan – Manager Maintenance Sales and Customer Service at Cargolux

“Very valuable training! I have a better understanding of financial tools that I will be able to apply right away on current projects “ Christophe Le Moigne – Program Development Director at SWM International

Program objectives

Understanding financial statements

• Learn how to interpret financial statements and diagnose potential problems.
• Understand how income statements and balance sheets are created and what they do (and don’t) tell about the company’s business.

Managing Budgets and Costs

• Learn how budgets are created, managed and used to effectively control costs and increase value.
• Explore the techniques and procedure companies use to forecast and control costs, their impact on corporate strategy, financial fundamentals, organizational structures and the people within them

Making investment decisions

• Understand how investment decisions are made and measured.
• How are these investments assessed, analyzed and how will they impact your business’ financial position – that is up to you as a manager to determine

Faculty

Dr. Grubisic started his career in 2002 in the USA as a finance analyst in Sodexho Inc. In 2007, he became Head of Corporate Finance within Erste Group in charge of the Croatian market. Erste Group Bank AG is one of the largest financial services providers in Central and Eastern Europe serving 15.7 million clients. In 2010, he started a corporate finance firm: Grubisic & Partners focusing on Mergers and Acquisitions, Capital Raising, Valuations, and due diligence.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

Organizations make hundreds of decisions each day. To improve decision quality, organizations store and analyze vast amounts of data. Nevertheless, many executives say their data analytics initiatives produce disappointing results. It doesn’t have to be this way. Data alone is no guarantee for making successful decisions. Organizations need Decision Intelligence, a key ingredient to better connect decisions to data.

Who should attend?

Executives and entrepreneurs from any background or industry whose goal is to make better decisions in their personal and professional lives. Leaders that want to build effective teams and decision processes. Decision-makers that want to make better use of data.ether you are a business unit head, a director or an executive. Participants from all functional areas and all industries are welcome.

Program Objectives

The goal of this program is to provide participants with the insights, tools, and frameworks that are necessary to increase their organizations’ Decision Intelligence.

• Demystify intelligence
  • What are the fundamental building blocks of intelligence?
  • How does human intelligence differ from artificial intelligence?
  • How can organizations leverage the strengths of humans and machines?
  • What does it mean to make “rational” decisions?
  • What is Quantitative Intuition?

• Foster intellectual humility
  • What is the difference between knowledge and meta-knowledge?
  • Why do organizations need a meta-cognitive revolution?
  • How does egocentrism interfere with effective decision-making?
  • Is it possible to manage uncertainty with confidence?

• Lead with decision-driven data analytics
  • Why do data-driven decisions so often miss the mark?
  • What is the difference between causal-inference and pure-prediction problems?
  • How can organizations balance earning and learning in a VUCA world?
  • What should be the role of decision-makers versus data analysts?
  • How can I better communicate with data analysts?

• Analyze and improve decision-making processes
  • Who needs to make which decision?
  • What is the difference between noise and bias?
  • How can organizations use machines to reduce noise and bias?
  • How can organizations tap into the wisdom of crowds?

Faculty

Bart de Langhe is a multidisciplinary expert in behavioral, cognitive, and data science. He obtained bachelor, master, and doctorate degrees in Psychology and Business at KU Leuven (Belgium) and Erasmus University Rotterdam (the Netherlands). Before joining ESADE as a marketing professor in 2017, Bart was on the faculty for six years at the University of Colorado at Boulder (USA). Bart has published numerous articles in leading academic journals, such as Management Science, Journal of Marketing Research, or Journal of Consumer Research. He also writes regularly for managerial outlets such as Harvard Business Review or MIT Sloan Management Review. Bart’s teaching and consulting focus on improving executive decision-making and the development of customer-centric marketing strategies.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

This course will provide a foundation of leadership fundamentals to new leaders. Participants will have a deeper understanding of the key contributors to team performance and will be equipped with a number of tactical tools and approaches to immediately put into practice within their organization. Participants will be able to more effectively motivate team members; to form teams that are complementary—to each other, and to the leader; are more likely to yield better decisions and team outcomes, including productivity, performance, and innovation.

Who should attend?

• This course is primarily targeted toward those new to leading a team.

Program Objectives

The program will draw on case studies to provide both a theoretical understanding, as well as a set of tactical tools.

• Develop your own leadership style
• Manage team dynamics
• Motivating individuals in teams
• Assessing the team’s effectiveness
• People development
• Managing feedbacks
• Building cohesion
• Assessment and team member selection

Faculty

Miquel Llado is a Lecturer at the Department of Strategic Management at IESE. He holds an Advanced Degree in Economics and Business from the University of Barcelona. He combines teaching with Strategic Management consulting through his own firm Peak Business Advisory, since 2008. Experience in 20 sectors-industries.

Member of the Advisory Board at Vallformosa, NetipBox, Kubbo, and Norma Uniarte.

Keynote speaker for companies and institutions in Spain, Portugal, Russia, Armenia, Ukraine, Croatia, Slovenia, Greece, UK, Italy, Romania, Brazil, Switzerland, Germany, Austria, Serbia, Georgia, Slovakia, China, and Peru.

He has an extensive Executive background: Group President and CEO at Sara Lee Bakery Europe, CEO at Bimbo Spain & Portugal, Vice president Marketing & Sales at Bimbo Spain & Portugal, Vice president New Businesses at PepsiCo Foods Spain & Portugal, Director of Sales & Special Projects at PepsiCo Foods International in USA.

He has completed Executive Education programs at IESE (PADE), Harvard Business School, Wharton School, Kellogg School of Management, ESADE, Mc Gill University and IEDC Bled School of Management, Slovenia.

Miquel Llado was elected Spain’s Best Executive 2000 by the Spain Business Association AED.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

This workshop precisely provides an important set of frameworks and toolbox to leverage the full contribution of business models to strategically maximize each company’s performance. In a simple, interactive and applicable style, this open program will provide a series of modern, research-driven frameworks and tools to systematically explore the possibilities to increase any company’s financial performance by leveraging new and innovative ways of selling the very products and services it already produces. By applying these frameworks and tools, participants will be able to responds to questions like: What is the most effective and profitable way to sell my products and services? Should my company sell its products via subscription/freemium? Should my company adopt blockchain? And If yes, how? Should my company sell through online and/or offline channels? Should my company subsidize its products through advertisers? How should my company collect and use the customers’ data?

Who should attend?

• The program is designed for professionals and subject matter specialists who want to apply their expertise to help organizations find solutions to business problems, with a particular focus on business model innovation, servitization and digital transformation. Among those one can include executives engaging with business strategy, consultants, business analysts, start-uppers and entrepreneurs. Experienced consulting practitioners who wish to improve or refresh their knowledge are also welcome.

Program Objectives

• Understand the key drivers of competitive advantage via business model innovation and diversification
• Learn how to define and classify every business model
• Understand the strategic implications for firm growth and competition in standard and turbulent times
• Master a structured process of strategic business model design and implementation
• Understand how to reduce risk and maximize synergies across business model portfolios via diversification
• Learn how to identify and overcome key challenges of business model innovation.

Faculty

Dr Paolo Aversa, Associate Professor of Strategy (Senior Lecturer), Cass Business School. Paolo Aversa is Senior Lecturer (Associate Professor) in Strategy and Director of the Full Time MBA at Cass Business School, visiting Professor at the University of Trento (Italy). Before joining Cass, Paolo worked as Post-Doctoral Research Fellow at the Management Department of the Wharton School, University of Pennsylvania. His research featured around 300 times around the world in international media, including in the Financial Times, New York Times, BBC, Sky, Forbes, Reuters, Sunday Times, The Times, etc. Paolo received several awards for his research, teaching, and impact. In 2018 he was listed among the World’s Best 40 under 40 Professors by Poets and Quant.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

Working in a conventional way gives conventional results. With the Design Thinking Methodology, learn how to unleash your creativity and effectively manage innovation projects within your company by creating new game-changing business models, products or services. This practical training will help you to apply the principles of Design Thinking at work. This practical training will help you to apply the principles of Design Thinking at work and how to frame challenges, understand customers, create new business models and deliver the new product and service to the market.

Who should attend?

We welcome participants from all industries and sectors. This will enable a rich dialogue in the workshop. This program is appropriate for:

• Service and product managers Project managers
• Marketing team members
• Entrepreneurs
• Innovation / RD
• All managers and team leaders of both small and large established companies, including those who believe have good problem-solving skills.

Program Objectives

• Take away key steps & processes of Design Thinking and adapt them to their daily routines
• Identify situations in which the traditional problem-solving way cannot be applied
• Approach problem-solving more creatively
• Develop innovative products that are compelling and widely adopted by users
• Use 5 WHY’s framework, interviews, focus group and prototypes to develop products, strategies or business models
• Use personae, observation, research walls, customer journey mapping, role-play and business modeling.
• Continuously improve products and strategies through user feedback

Faculty

Ivanka Visnjic is a Professor of Innovation at ESADE Business School, where she also acts as Director of the Institute for Innovation and Knowledge Management. Before joining ESADE, Ivanka worked at the consulting firm McKinsey & Co and completed her Ph.D. at Katholieke Universiteit Leuven in Belgium. Her research, consulting, and speaking activities are focused on innovative business models for established companies, such as services and solution business models, digital and platform business models, disruptive and moonshot business models. She has worked closely with the senior management of a number of global companies, including Atlas Copco, BAE Systems, Caterpillar, Enel, IBM, Pearson, and Telefonica. Ivanka received a number of awards and grants, including Poets & Quants’ 40 under 40 Professors and IBM Faculty Award. Her research has been published in prestigious academic journals such as California Management Review, Journal of Operations Management, and Journal of Product Innovation Management.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

The emphasis of the course will be on learning how to estimate the true values of equity investments, compare these with market prices, and make intelligent and rational investment decisions. We will provide you with the tools and methods to assess intrinsic enterprise values based on a firm’s tangible and intangible assets and its sustainable cashflows. You will collect and analyze data and build your confidence to independently make prudent investment decisions.

Who will benefit from this course?

Individual investors and portfolio managers will learn to apply the value investing methodology and become better equipped to uncover opportunities that others may miss.
But also financial advisors and other professionals in the financial services industry, as well as entrepreneurs and managers will benefit from the analytical methods and insights into value creation, growth, and profitability.
The course does not require any prior knowledge or experience and is open to anyone with a keen interest in investing, and want to learn more about financial markets and evaluating investment opportunities.

After this course, you will

• Master the Value Investing approach, and understand why this strategy has earned above-average returns over the last century.
• Be able to find the Enterprise Value, the market price at which a business is trading, as the sum of all net financial claims on a business.
• Understand the difference between Going Concern value and growth opportunities, and understand why value investors shun growth stocks.
• Increase your understanding of risk, liquidity, growth, and the (in)efficiency of financial markets.
• Be less dependent on financial advisors and market commentators, and be able to confidently and independently assess investments.
• Be able to methodologically gather and process publicly available information to screen, analyze and select investment opportunities.
• Be able to assess intrinsic value from careful analysis of a firm’s assets, earnings power, and competitive environment.

Schedule

The course is spread over seven evening classes from 18:00 to 21:00

> April 22nd: Introduction, overview and terminology
> April 29th: Financial Statement Analysis
> May 6th: Enterprise Valuation
> May 13th: Taking the Theory to the real world: Case studies and real-world investment analyses
> May 20th: Qualitative factors: Comparative advantages, Strategy, Management
> June 3rd: Value Investing in practice: Screening, Analysing, Selecting.
> June TBD: Capstone Event

Faculty

Jos van Bommel (MSc, MBA, Ph.D., CFA) is the certificate’s course director. He has been teaching valuation and corporate finance courses at IESE, Babson College, ESADE and Oxford, a.o.

Thomas Kaspereit (MA, Ph.D.) will teach the Financial Statement Analysis module. Thomas is the course director of the Master in Accounting and Audit at the University of Luxembourg.

Léon Kirch (MSc, CFA) will share with us his extensive know-how of the real-world challenges of money management. He is a Value Style portfolio manager for over 20 years and the founding President of the Luxembourg CFA Society.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

Customer centricity is a modern buzz word. Leaders and consultants from many industries, including mobility, healthcare, finance, telecom, or hospitality regularly pepper their speeches and presentations with it. But what is a customer-centric strategy really? It’s not about “putting your customer first” or “creating a positive customer experience.” It’s about utilizing technology, data, and psychology to better measure and influence the value customers provide to your organization. That’s right: The value your customers provide to you! With recent advances in technology we are just at the dawn of the customer-centric era. This program prepares executives for the revolution that is ahead.

Who should attend?

• Executives and entrepreneurs from any industry whose goal is to manage customer relationships for firm profitability. Marketing and sales manager and professionals that want to re-tool and re-think their marketing strategies. We encourage organizations to send marketing teams to this workshop.

Program Objectives

The goal of this program is to improve participants’ ability to acquire, develop, and retain profitable customers using insights, tools, and frameworks from the behavioral and data sciences. At the end of the program, participants will have learned to address the following issues:

• Balance spending on customer acquisition and customer retention
  • What is the whale curve? Should we ever fire customers?
  • How much should we be willing to spend to acquire a customer? How do we decide which customers to acquire? How can we evaluate the effectiveness of online advertisements?
  • How should we design targeted interventions to reduce churn? How can we evaluate the effectiveness of these interventions?
  • Why and how should organizations quantify churn rates at the individual level?

• De-fossilize how your organization measures and manages customer experiences
  • How do organizations (mis)apply common metrics such as customer satisfaction and net promoter scores?
  • How can we use technology to better measure the value we provide to customers?
  • What is the difference between predicted, experienced, and remembered utility? How should we manage each?
  • When and how should we respond to online user-generated content?

• Use behavioral economics to develop customers
  • What are the benefits and limitations of survey-based techniques (such as conjoint analysis) to understand customer preferences?
  • What is the choice architecture? What is rational versus irrational customer behavior? Can irrationality be predictable?
  • When it comes to innovation, why is it often more effective to “think inside the box”?

Faculty

Bart de Langhe is a multidisciplinary expert in behavioral, cognitive, and data science. He obtained bachelor, master, and doctorate degrees in Psychology and Business at KU Leuven (Belgium) and Erasmus University Rotterdam (the Netherlands). Before joining ESADE as a marketing professor in 2017, Bart was on the faculty for six years at the University of Colorado at Boulder (USA). Bart has published numerous articles in leading academic journals, such as Management Science, Journal of Marketing Research, or Journal of Consumer Research. He also writes regularly for managerial outlets such as Harvard Business Review or MIT Sloan Management Review. Bart’s teaching and consulting focus on improving executive decision-making and the development of customer-centric marketing strategies.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

In this workshop, our professor will draw parallels between performing a play and communicating in a company. Every day, you speak before your colleagues, your board or your investors. Every presentation, meeting, and interview is like being on stage. Like actors, managers must prepare for each performance.

Who should attend?

This workshop is useful for managers and executives who need to influence others, speak in front of groups, make presentations, sell ideas to clients or face cameras and microphones.

Program Objectives

• Acquire and practice effective verbal and non-verbal communication skills.
• Use your breath, body, and voice to maximize impact and presence during your presentations
• How to control anxiety.
• The connection with the audience and the different stages.
• Connect with audiences in any presentation
• Content structuring, the proper use of visual aids, and communication trend
• How to rehearse (the mirror, time control,…)

Schedule

The course is spread over four evening classes from From 18:30 to 21:00 CET

• Tuesday 27th of April From 18:30 to 21:00 CET
• Thursday 29th of April From 18:30 to 21:00 CET
• Tuesday 4th of May From 18:30 to 21:00 CET
• Thursday 6th of May From 18:30 to 21:00 CET

Faculty

Mercedes Segura (MBA from ESADE, CEMS Master from HEC, Paris) has been a manager during the day and an actress at night. Former marketing manager for Procter & Gamble, Coty Lancaster in Paris and Marketing director of PriceWaterhouse Coopers in Luxembourg, she also studied acting at Nancy Tuñón, and performed in amateur theatre groups. Mercedes Segura teaches Oral Communication at ESADE and is a public speaking coach for managers.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

“Focus on your strengths instead of trying to improve your weaknesses”. In this unique course, Jan Muhlfeit teaches you how to identify and capitalize on the strengths of each member of your team. You will also learn an innovative methodology to achieve excellence in specific skills and obtain high-performance and results in your organization. The world is obsessed with weaknesses. Individuals and organizations think that fixing faults and flaws is the only way to make it to the top. This preoccupation with weaknesses is the biggest illusion of our time and a huge waste of the most valuable resources we have as human beings: our unique strengths.

Who should attend?

• Mid and Senior Management & C-Level or Human Resources Managers who are looking to develop the talents of their employees and embrace a positive leadership mindset.
• This program is appropriate for diverse industries, including high technology, pharmaceutical, medical, energy, consulting, and investment banking.

Program Objectives

• Focus on your strengths instead of trying to improve your weaknesses
• Know how to invest in the talents of your employees
• Be able to use strengths to be the top performer
• Be able to build own development plan based on strengths
• Understand how different strengths can work together
• Understand how strengths influence performance
• Understand the creation of the teams based on the strengths
• Be able to use strengths in daily situations
• Focus on your strengths instead of trying to improve your weaknesses
• Find your personal uniqueness and ‘play in the premier league’ for the rest of your life
• Understand much more about who you are in order to live an authentic life
• Manage your energy instead of trying to manage your time

Faculty

Jan Mühlfeit, former Chairman of Europe for Microsoft, is a global strategist with a proven track record in building successful teams and organizations. He spent almost 22 years working for Microsoft, the last 15 of which were in top management. His last post before he left in 2014 was Chairman Europe of the Microsoft Corporation, a position he held from 2007. Jan coaches top executives around the world and works with Luxembourg School of Business, INSEAD or Cambridge University.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

The perspective of the course is both business and technical. The point is to identify how the supply chain can deliver a “fair value” to the business in order to support its objectives and even more in some innovative cases contribute to rethink the value chains and to redesign the relative business models.

Who should attend?

• This program has been designed for:
  • Managers involved in the general business and strategic management of the supply chain
  • Managers who want to gain a deeper understanding of the role supply chains play in a company’s overall business strategy

Program Objectives

• Integrate Supply Chain Management (SCM) as a leverage of business value creation at the GM / Excom level
• Get acquainted with the building blocks of a supply Chain model
• Be able to use the Supply Chain Management lens to challenge your company Value Model
• Be inspired by Supply Chain concepts and practices to any type of organization
• What are ecosystems and what strategies should firms use to compete in these contexts?
• How can digital transformation be successfully executed within the organization?
• The 5-parameter value equation of SCM (Supply Chain Management): which value can SCM generate for business.
• The prioritization of the value objectives: the trade-off as the 1st paradigm of SCM
• The 5-building blocks of the Supply Chain operating system: the SCM solutions (governance and KPIs, Processes, People, Production and Logistics Operations, Data and IT)
• The Supply Chain model: how to align the Supply Chain value equation to the SC operating system. The 2nd paradigm of SCM: fair value
• Segmentation of Supply Chain models according to business strategic segmentation
• Focus of S&OP (Sales & Operations Planning) / IBP (Integrated Business Planning)
• Focus of Supply Chain digitalization
• How to design an agile and a resilient Supply Chain.

Faculty

Michel Fender is Adjunct Professor at HEC Paris since 2014 in charge of teaching Supply Chain, Value and Operations Management. He acts as Senior Advisor for the Executive Committees of companies in various industry sectors and sizes in a dominant international context. He has been Professor at Ecole des Ponts ParisTech for 18 years and President of the Industrial Engineering department. His ambition in research is to highlight the role of Supply Chain Management as a preferred leverage for exploiting and exploring the value model of any enterprise. His fundamental posture is to closely hybrid advisory and training, technical expertise and management, operations and business.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

To thrive in an environment that is increasingly hypercompetitive and uncertain managers need to first understand and then unlock the competitive advantage that technology can bring to their business. This course aims to target this goal by integrating knowledge at the crossroad between technology management and business and corporate strategy, offering a guide on how to use technology to create and capture value from a business idea.

Who should attend?

• Business managers and C-level executives that want to understand modern strategies of applying innovative technology to be more competitive, and learn how to drive high effectiveness of investment in innovation. We encourage organizations to send teams working with both back- and front-office repetitive processes as well as working on digital transformation to this course.

Program Objectives

This course asks why some firms are more successful than others and explores what corporate executives can do to enable superior results, with a particular focus to the challenges and opportunities that the digital technologies entail. Achieving superior results in the digital world revolves around one specific advanced topic in strategic management: business models and business modelling. Despite digital is the “hot topic” everyone is talking about today, the module aims to provide a timeless, wide and profound understanding of what competing with business model offers for those who want to explore the value of technologies, as well as practical application of business modelling tools to achieve competitive advantage.

• To what extent and how has digitization changed the way in which the customer is engaged in the business model?
• To what extent and how has digitization changed the way in which value can be created and captured?
• To what extent and how has digitization changed the way in which the organization’s assets and resources can be managed?
• What are ecosystems and what strategies should firms use to compete in these contexts?
• How can digital transformation be successfully executed within the organization?

Faculty

Dr Paolo Aversa, Associate Professor of Strategy (Senior Lecturer), Cass Business School. Paolo Aversa is Senior Lecturer (Associate Professor) in Strategy and Director of the Full Time MBA at Cass Business School, visiting Professor at the University of Trento (Italy). Before joining Cass, Paolo worked as Post-Doctoral Research Fellow at the Management Department of the Wharton School, University of Pennsylvania. His research featured around 300 times around the world in international media, including in the Financial Times, New York Times, BBC, Sky, Forbes, Reuters, Sunday Times, The Times, etc. Paolo received several awards for his research, teaching, and impact. In 2018 he was listed among the World’s Best 40 under 40 Professors by Poets and Quant.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Whether you are forging an agreement with suppliers, trying to seal the deal with potential customers, raising money from investors, managing conflict inside the firm, or even facing a dispute at home, professional (and personal!) success requires the ability to negotiate effectively.

Overview

Whether you are forging an agreement with suppliers, trying to seal the deal with potential customers, raising money from investors, managing conflict inside the firm, or even facing a dispute at home, professional (and personal!) success requires the ability to negotiate effectively.

At its core, this workshop is designed to help you lead at the bargaining table by sharpening your negotiation skills and become the central person when it comes to resolving conflicts both in and outside the company, communicating with difficult clients or partners, and executing the most crucial and complex deals for your organization.

Who should attend?

This workshop is useful for managers and executives who need to influence others or negotiate with other co-workers or clients. Participants from all functional areas and all industries are welcome.

Program Objectives

This course will enable you to become a more effective negotiator by learning how to:

• Design and execute deals that create maximum value on a sustainable basis;
• Capture your fair share of the value that is created;
• Think strategically in competitive contexts and execute deals that others might overlook;
• Avoid common mistakes made by negotiators;
• Identify, understand, and use psychological influence tactics at the negotiation table;
• Achieve superior results in a vast array of competitive environments.

Faculty

Jordi Quoidbach is an Associate Professor of Behavioral Decision Making in the Department of People Management at ESADE Business School in Barcelona. He completed his Ph.D. in Psychology conjointly at the University of Liège and the University of British Columbia before spending several years as a Postdoctoral Fellow at Harvard University. His research explores the bi-directional relationship between choice and happiness. In particular, Prof. Quoidbach is interested in understanding how people’s current happiness—and other emotional states—shape their decisions, and how people’s everyday decisions profoundly shape their happiness. His work highlights novel perspectives to help individuals making better personal and professional decisions that will improve their happiness in the long run.

This research has been published in top-tier journals such as Science, Psychological Bulletin, Psychological Science, JAMA Psychiatry, and Proceedings of the National Academy of Sciences. Popular accounts of his research have been featured on CNN, BBC, and NPR and have appeared in publications such as Scientific American, Wall Street Journal, Harvard Business Review, and the New York Times.

Prof. Quoidbach was identified among the Best 40 Business Professors Under 40 in Poets & Quants.

In addition to his research activities, he has published three popular science books on emotions and well-being and hosted a TV series about the Science of Happiness on the French television channel M6.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Overview

Artificial Intelligence (AI) is one of the big digital disruptors and is entering all businesses in all industries. For example, over 50% of financial services institutions globally are already using AI-driven automation. But AI not only presents unprecedented opportunities for value creation, but also daunting challenges as it is a technology and not a purpose. The ability to lead informed, strategic decision-making and augment business performance by integrating AI into the way your organization operates is therefore of crucial relevance. Key questions arise: What is your business model in the digital age and how does AI integrate? What is realistic for you to achieve with today’s AI tools? To successfully implement an AI project, managers and executives need to know best practices and understand current limitations of applied AI. It is easy to get lost in loads of information about this topic online and thus, the best way to learn remains relying on the curated content delivered by industry practitioners.

Who should attend?

• Business managers and professionals who want to learn how AI can help them to improve their business model, ie lower costs and/or increase revenue. C-level executives who want to understand modern strategies of applying innovative technologies to be more competitive. We encourage organizations to send teams working with both back- and front-office repetitive processes as well as working on digital transformation and digitization to this course.

Program Objectives

This course will combine the theoretical basics in the form of lectures and discussions with practical work, where participants will be able to use the knowledge and skills acquired. Participants will be encouraged to contribute to the course with their experiences, backgrounds, comments, questions, etc., and to lively participate and interact.

• Participants will get an overview of AI and a basic understanding of AI.
• Participants will be able to build / adapt business models including AI.
• Participants will understand the significance and options of modern Data Science.
• Participants will be able to identify the enablers for enabling AI.
• Participants will actively discuss the future of their businesses including new technology such as AI

Faculty

Sita Mazumder attained her Ph.D. in Banking and Finance in 2001 from the Swiss Banking Institute, University of Zurich, summa cum laude. She initiated her undergraduate studies in Engineering at the Swiss Federal Institute of Technology from where she later transferred to the University of Zurich. In 1999, she graduated with a Master’s Degree in Economics and Business Administration. Currently, Sita is a Professor of Information Technology and Business at the Lucerne School of Information Technology and Computer Science, and lectures at various institutions in and outside Switzerland. She runs her own consulting company PURPLE Consult and is a member of the Board of Directors of various companies incl. Josef Manner & Comp., Hiltl, Clientis, aeB Schweiz and the Swiss Federal Electricity Commission.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile