Strategy and Business Model Innovation

Register 5 weeks in advance and get an early bird discount of 10%

For safety reasons, all the Executive Education classes are held in line with the WHO and Luxembourg Ministry of Health guidelines. The size of the group is limited to 25 participants.


This workshop precisely provides an important set of frameworks and toolbox to leverage the full contribution of business models to strategically maximize each company’s performance. In a simple, interactive and applicable style, this open program will provide a series of modern, research-driven frameworks and tools to systematically explore the possibilities to increase any company’s financial performance by leveraging new and innovative ways of selling the very products and services it already produces. By applying these frameworks and tools, participants will be able to responds to questions like: What is the most effective and profitable way to sell my products and services? Should my company sell its products via subscription/freemium? Should my company adopt blockchain? And If yes, how? Should my company sell through online and/or offline channels? Should my company subsidize its products through advertisers? How should my company collect and use the customers’ data?

Who should attend?

  • The program is designed for professionals and subject matter specialists who want to apply their expertise to help organizations find solutions to business problems, with a particular focus on business model innovation, servitization and digital transformation. Among those one can include executives engaging with business strategy, consultants, business analysts, start-uppers and entrepreneurs. Experienced consulting practitioners who wish to improve or refresh their knowledge are also welcome.

Program Objectives

  • Understand the key drivers of competitive advantage via business model innovation and diversification
  • Learn how to define and classify every business model
  • Understand the strategic implications for firm growth and competition in standard and turbulent times
  • Master a structured process of strategic business model design and implementation
  • Understand how to reduce risk and maximize synergies across business model portfolios via diversification
  • Learn how to identify and overcome key challenges of business model innovation.


Dr Paolo Aversa, Associate Professor of Strategy (Senior Lecturer), Cass Business School. Paolo Aversa is Senior Lecturer (Associate Professor) in Strategy and Director of the Full Time MBA at Cass Business School, visiting Professor at the University of Trento (Italy). Before joining Cass, Paolo worked as Post-Doctoral Research Fellow at the Management Department of the Wharton School, University of Pennsylvania. His research featured around 300 times around the world in international media, including in the Financial Times, New York Times, BBC, Sky, Forbes, Reuters, Sunday Times, The Times, etc. Paolo received several awards for his research, teaching, and impact. In 2018 he was listed among the World’s Best 40 under 40 Professors by Poets and Quant.


Julien Alves
Open Programs Manager
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Executive Education offers training designed to develop your leadership skills, expand your business knowledge and connect you to a network of peers.


+352 26 25 89 80

19 Rue Eugene Ruppert, L-2453, Luxembourg - Grand-Duchy of Luxembourg


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