In every industry, digital technologies are redefining the way consumers behave. Traditional businesses are challenged and need to transform to stay competitive in a redefined market. This program focuses on how executives can apply new strategies and business models in order to give your organization a competitive edge. While we base this course on the most current thinking related to theories of digital transformation, your time and efforts will be focused on applying the theory to the problems your company is facing.
Dr. Scott Moore is Principal Learning Strategist at ExtensionEngine where he helps higher education institutions understand how to respond to the digital transformation of their industry. Prior to this, he was a tenured faculty member and head of the undergraduate program at the Ross School of Business at the University of Michigan; he later was dean of the undergraduates at Babson College. While at Michigan he won the university’s highest faculty award for teaching while also being the only two-time winner of business school’s student award for teaching. He taught courses in information technology, consulting, and general business. He holds a masters in business from Georgia Tech and a Ph.D. from the Wharton School at the University of Pennsylvania.