Leading in the age of digital disruption

Register 5 weeks in advance and get an early bird discount of 10%

For safety reasons, all the Executive Education classes are held in line with the WHO and Luxembourg Ministry of Health guidelines. The size of the group is limited to 25 participants.

Overview

The goal of this course is to understand the impact on the business strategy of leading technologies such as Blockchain, Virtual Reality and Social Networks, among others. In this course, the participants explore the challenges and review key models that will enable us to successfully navigate this space. The class is organized in a series of workshops where participants are expected to actively contribute and share, to being able to establish a business vision and strategies for the future.

Program Objectives

  • Be familiar with key challenges that today’s business leaders face.
  • Understand the impact on business strategy of leading technologies such as blockchain, Virtual reality, social networks, among others.
  • Be able to define a vison and business strategy in this new disruptive environment.

Program Content

Business model transformation: Exponential Organizations and Blockchain Acceleration

This session will focus on the business model transformation impact of technology. We will use the exponential organizations framework and we will explore the impact of technologies such as blockchain in the business model transformation.

Technology adoption, Virtual Reality, and the Augmented Reality
We will learn about the challenge of technology adoption through the prism of Virtual Reality and Augmented Reality in the cases of Google glasses and Microsoft HoloLens. We will study the technology adoption model ”Crossing the Chasm”.

Consumer power and band values and Social Networks
In this workshop, we will investigate values-driven marketing and the most recent challenges that top brands face. We will work in groups using design thinking methodology to analyze the Gillette 2019 strategy along with similar cases as Nike, Pepsi.

Driving change and leadership in disruptive times

In the closing workshop, we will explore the challenges of driving the organization to perform in this new uncertain space. We will base the discussion in the Netflix organizational and leadership model.

Certificate

Upon completion of the program, you will receive a certificate to add to your CV and LinkedIn profile.

Faculty

Pau Virgili is an expert in consumer marketing, new technologies, and management. He has a wide experience as a fortune 500 executive, as an entrepreneur, and as a consultant. He was the HP Europe Middle East and Africa General Manager of Consumer Marketing.
As an entrepreneur Pau has launched several companies in the areas of Mobile Business, Marketing online, and Advertising. He has also consulted in companies such as Coca-Cola, Nike, Nestlé among others. Pau holds an MBA from the University of Chicago and he is the co-author of the book “La reconciliación con el consumidor”.
He is currently a Professor at ESADE Business School and Luxembourg Business School teaching at the MBA and EMBA degrees.

Executive Education offers training designed to develop your leadership skills, expand your business knowledge and connect you to a network of peers.

Contact

info@luxsb.lu

+352 26 25 89 80

46 Côte d'Eich, 1450 Luxembourg

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