Are you investing your marketing budget in the right place? Do you understand how your customers buy and what do they expect from you in the digital age? Do you understand what tools such as data-driven marketing can bring to your business? And, are you building your business and brand together with your customers? Managers need to think beyond the online communication revolution and understand the profound consumer behavior transformation that we are experiencing. Being able to redefine the new marketing charter, strategies and organization are key to succeed and survive in the new digital era.
We will provide the necessary tools to define and implement the new strategy in the areas of Go-to-market, product management, and consumer engagement.
Pau Virgili, professor of Marketing at Esade, is an expert in new technologies, management, and marketing. He has considerable management experience in international companies, as well as an entrepreneur and consultant. Previously, he was the General Manager of Marketing Europe at HP FMCG and Marketing Manager Europe at Plantronics. Pau Virgili has an MBA (University of Chicago) and is a co-author of the book ”The reconciliation with the customer’. Pau has created technology companies in the areas of mobile-business and online marketing and has carried out consultancy projects in consumer relations management for HP, Nike, Coca Cola, and others. He has lived and worked in Spain, USA, Germany, France, UK, Thailand, Laos and Vietnam.