Think about Barns and Noble, the bookstore that Amazon disrupted. Or Blockbuster, the video rental chain that Netflix left behind. For every success example, there are multiple examples of failures to innovate or failures in innovating. All these companies used to be remarkable in executing their existing strategy but failed to effectively reinvent themselves. The goal of this course is to introduce participants to management principles that are necessary to lead their companies towards innovation success. We’ll learn how to manage innovation projects and people (innovators) in a complex, turbulent and uncertain environment that characterizes the world of innovation.
This program is designed for:
Learn how to manage innovation processes and make the right decision
Develop the ‘innovator’ attitude and ability to deal with uncertainty and ambiguity through classroom practice.
Ivanka Visnjic is a Professor of Innovation at ESADE Business School, where she also acts a Director of Institute for Innovation and Knowledge Management. Before joining ESADE, Ivanka worked at the consulting firm McKinsey & Co and completed her Ph.D. at Katholieke Universiteit Leuven in Belgium. Her research, consulting and speaking activities are focused on innovative business models for established companies, such as the shift to services and solution business models, platform business models and disruptive business models. She has worked closely with the senior management of a number of global companies, including Atlas Copco, BAE Systems, Caterpillar, GEA, IBM, Pearson, and Zoetis. Ivanka has received an IBM Faculty Award as well as scholarships and awards from various academic institutions. Her research has been published in prestigious academic journals including the California Management Review, Journal of Operations Management and Journal of Product Innovation Management.