Working in a conventional way gives conventional results. With the Design Thinking Methodology, learn how to unleash your creativity and effectively manage innovation projects within your company by creating new game-changing business models, products or services. This practical training will help you to apply the principles of Design Thinking at work. This practical training will help you to apply the principles of Design Thinking at work and how to frame challenges, understand customers, create new business models and deliver the new product and service to the market.
We welcome participants from all industries and sectors. This will enable a rich dialogue in the workshop. This program is appropriate for:
Ivanka Visnjic is a Professor of Innovation at ESADE Business School, where she also acts as Director of the Institute for Innovation and Knowledge Management. Before joining ESADE, Ivanka worked at the consulting firm McKinsey & Co and completed her Ph.D. at Katholieke Universiteit Leuven in Belgium. Her research, consulting, and speaking activities are focused on innovative business models for established companies, such as services and solution business models, digital and platform business models, disruptive and moonshot business models. She has worked closely with the senior management of a number of global companies, including Atlas Copco, BAE Systems, Caterpillar, Enel, IBM, Pearson, and Telefonica. Ivanka received a number of awards and grants, including Poets & Quants’ 40 under 40 Professors and IBM Faculty Award. Her research has been published in prestigious academic journals such as California Management Review, Journal of Operations Management, and Journal of Product Innovation Management.