Develop New Products and Services using Design Thinking

Register 5 weeks in advance and get an early bird discount of 10%

For safety reasons, all the Executive Education classes are held in line with the WHO and Luxembourg Ministry of Health guidelines. The size of the group is limited to 25 participants.

Working in a conventional way gives conventional results. With the Design Thinking Methodology, learn how to unleash your creativity and effectively manage innovation projects within your company by creating new game-changing business models, products or services. This practical training will help you to apply the principles of Design Thinking at work. This practical training will help you to apply the principles of Design Thinking at work and how to frame challenges, understand customers, create new business models and deliver the new product and service to the market.

Who should attend?

We welcome participants from all industries and sectors. This will enable a rich dialogue in the workshop. This program is appropriate for:

• Service and product managers Project managers
• Marketing team members
• Entrepreneurs
• Innovation / RD
• All managers and team leaders of both small and large established companies, including those who believe have good problem-solving skills.

Program Objectives

• Take away key steps & processes of Design Thinking and adapt them to their daily routines
• Identify situations in which the traditional problem-solving way cannot be applied
• Approach problem-solving more creatively
• Develop innovative products that are compelling and widely adopted by users
• Use 5 WHY’s framework, interviews, focus group and prototypes to develop products, strategies or business models
• Use personae, observation, research walls, customer journey mapping, role-play and business modeling.
• Continuously improve products and strategies through user feedback

Faculty

Ivanka Visnjic is a Professor of Innovation at ESADE Business School, where she also acts as Director of the Institute for Innovation and Knowledge Management. Before joining ESADE, Ivanka worked at the consulting firm McKinsey & Co and completed her Ph.D. at Katholieke Universiteit Leuven in Belgium. Her research, consulting, and speaking activities are focused on innovative business models for established companies, such as services and solution business models, digital and platform business models, disruptive and moonshot business models. She has worked closely with the senior management of a number of global companies, including Atlas Copco, BAE Systems, Caterpillar, Enel, IBM, Pearson, and Telefonica. Ivanka received a number of awards and grants, including Poets & Quants’ 40 under 40 Professors and IBM Faculty Award. Her research has been published in prestigious academic journals such as California Management Review, Journal of Operations Management, and Journal of Product Innovation Management.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
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