Customer Digital Engagement – The New Marketing Advantage

The Masterclass is powered by the Luxembourg Global Executive MBA

15th of July, from 18h00 to 19h00 (CEST)


The digital revolution has completely changed the role of customers. They are no longer passive observers but the main actor in building brands. Consumers have access to all information, can choose the content of the brand conversations and can help scale up this conversation. We will explore how to engage with consumers and leverage their power to create our marketing strategies together with them.

  • Do you understand how your customers buy and what do they expect from you in the digital age?
  • Are you systematically late to market or in sync with the interned age consumer speed?
  • Are you building your business and brand together with your customers?


15th of July, from 18h00 to 19h00 (CEST)


Pau Virgili –   Faculty Member of the Luxembourg Global Executive MBA and  Lecturer at ESADE Business and Law School

Pau Virgili, professor of Marketing at ESADE, has more than 20 years of experience in managing virtual teams in the High-tech industry. Previously, he was the General Manager of Marketing Europe at HP and Marketing Manager Europe at Plantronics. Pau has carried out consultancy projects in consumer relations management for HP, Nike, Coca-Cola, and others.


To register to the Masterclass “Customer Digital Engagement – The New Marketing Advantage”, click here


Sarah-Jane Stone
GEMBA Associate Director
Phone: +352 621 596 141
LinkedIn Profile

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46 Côté d'Eich, 1450 Luxembourg


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