For safety reasons, all the Executive Education classes are held in line with the WHO and Luxembourg Ministry of Health guidelines. The size of the group is limited to 25 participants.
Customer centricity is a modern buzz word. Leaders and consultants from many industries, including mobility, healthcare, finance, telecom, or hospitality regularly pepper their speeches and presentations with it. But what is a customer-centric strategy really? It’s not about “putting your customer first” or “creating a positive customer experience.” It’s about utilizing technology, data, and psychology to better measure and influence the value customers provide to your organization. That’s right: The value your customers provide to you! With recent advances in technology we are just at the dawn of the customer-centric era. This program prepares executives for the revolution that is ahead.
The goal of this program is to improve participants’ ability to acquire, develop, and retain profitable customers using insights, tools, and frameworks from the behavioral and data sciences. At the end of the program, participants will have learned to address the following issues:
Bart de Langhe is a multidisciplinary expert in behavioral, cognitive, and data science. He obtained bachelor, master, and doctorate degrees in Psychology and Business at KU Leuven (Belgium) and Erasmus University Rotterdam (the Netherlands). Before joining ESADE as a marketing professor in 2017, Bart was on the faculty for six years at the University of Colorado at Boulder (USA). Bart has published numerous articles in leading academic journals, such as Management Science, Journal of Marketing Research, or Journal of Consumer Research. He also writes regularly for managerial outlets such as Harvard Business Review or MIT Sloan Management Review. Bart’s teaching and consulting focus on improving executive decision-making and the development of customer-centric marketing strategies.
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