In today’s digital world, sales organizations are undergoing a significant transformation. New technologies and digital marketing channels are enabling sales teams to target and engage customers more effectively and efficiently. At the same time, new sales roles, such as marketing operations and customer success management, are emerging.
This conference will explore the impact of digitalization on the sales function and provide sales leaders with practical tips on how to adapt and thrive in the digital age. You will learn about the following:
By the end of this conference, you will have a deep understanding of the digital sales landscape and be equipped with the tools and strategies you need to lead your team to success.
Prof. Deva Rangarajan is a marketing expert and Professor of Marketing at the IESEG School of Management in France. With a Ph.D. in Marketing from the USA, his primary research areas focus on B2B Industrial Marketing, Sales Force, and Key Account Management.
He has taught at Vlerick Business School, Ghent University, and Ball State University. The list of multinational companies he has worked with includes Iveco, ArcelorMittal, Atlas Copco, Schneider Electric, Siemens, Philips, Johnson and Johnson, ING, BNP Paribas Fortis, etc.