Business Communication

Register 5 weeks in advance and get an early bird discount of 10%

For safety reasons, all the Executive Education classes are held in line with the WHO and Luxembourg Ministry of Health guidelines. The size of the group is limited to 25 participants.

Overview

Do you know how communications can create real value for your business? Do you know what it takes to actively manage your organizational reputation? How deep is your understanding of the needs of your internal and external stakeholders to uphold trust? And do you have a consistent plan that allows for your business communications to be aligned? Executives and business owners need to be able to articulate the key messages across the offline and online channels to establish and uphold the brand equity of their enterprise. More than ever, mastering the multiple facets of the corporate citizenship calls for building a clear communications plan.

Who should attend?

Communication is cross functional and finds multiple horizontal applications. Executives, business owners and functional managers who want to get access to the tools to manage their business communications.

Program Objectives

We will explain how communications works, how it builds value as an intangible asset to the business and how it helps managing the reputational risks in today’s digital world. Using case studies, participants will apply the instruments learned in class. And we will address how to determine the return on investment for business communications.

  • Strategy: how to develop a communications strategy, identify key stakeholder needs and reputation critical issues 
  • Tactical: how to elaborate a step-by-step communications plan to build, enhance and maintain a corporate reputation
  • Channels: how to keep control across the multiple digital and offline communications channels, ensure appropriate monitoring of noise and establish early warning systems
  • Crisis communications: how to deploy the first-aid toolkit in turbulences and work on risk prevention
  • Employee communication: how to engage employees across change and transformation
  • Corporate diplomacy: how to establish a supportive network across external stakeholders and act responsibly in society

Faculty

Louis de Schorlemer, a Luxembourg national, is Managing Partner with Corporate Diplomat, a consultancy dedicated to communications for Mergers & Acquisitions he founded in 2017 after an extensive career in corporate communications. Louis holds a masters’ degree in global marketing communications and advertising (MA) from Emerson College (1998) and obtained a master’s degree in business administration (MBA) from Vlerick Business School in 2019 alongside work. Louis is a regular guest speaker at conferences and has published articles dealing with the complexity of strategic communication. From 2003 to 2010, Louis was Director of Communications, Europe at Gallup, where he led on communications for multiple pan-European social studies, such as the Eurobarometer or the longitudinal European Working Conditions Survey across 35 countries. During that time, he established a partnership with Euronews and commented on national and European elections on broadcast. Louis also assumed responsibility for internal and external communications of Imerys’ Paper & Packaging business group with over 45 facilities globally and partnered with Shepard Fox, a public relations agency, where he joined the campaign promoting the European Inventor Award. Today, Louis serves on the Supervisory Board of Villeroy & Boch AG in Germany and is on the Advisory Board of Lift Me Off, a UK-Luxembourg-based start-up enabling in-orbit satellite servicing. Prior, he served as a non-executive director to Gault & Millau in Paris, France.

Contact

Julien Alves
Open Programs Manager
Email: julien.alves@luxsb.lu
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
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Executive Education offers training designed to develop your leadership skills, expand your business knowledge and connect you to a network of peers

Contact

info@luxsb.lu

+352 26 25 89 80

46 Côté d'Eich, 1450 Luxembourg

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